Director of Marketing (Growth, Engagement & Brand Strategy) – Volunteer Leadership Role

Director of Marketing (Growth, Engagement & Brand Strategy)

The Donovan’s Venom

Remote | Strategy | Volunteer Senior Leadership Role

We’re Building — And People Need to Know About It

The Donovan’s Venom is growing.

Programs.

Platforms.

Impact.

But growth without visibility limits everything.

We are seeking a Director of Marketing to lead our end-to-end marketing strategy—driving awareness, engagement, and long-term growth.

Because our mission deserves to be seen.

And when people see it — they join it.

The Role

This is the leader responsible for owning the full marketing ecosystem.

From brand → campaigns → audience growth → engagement → data → conversion — you own it.

You are not just running campaigns.

You are building a growth engine that connects mission, audience, and impact.

This role operates at a strategic, cross-functional level, ensuring marketing is fully aligned with revenue, programs, and platform adoption.

What You’ll Own

Marketing Strategy & Growth Alignment

• • Develop and execute a holistic marketing strategy
  • Align marketing with:
  • Organizational mission
  • Growth and engagement goals
  • Revenue and fundraising strategy
  • Define target audiences and growth priorities

Brand Strategy & Positioning

• • Define and maintain a strong, consistent brand identity
  • Ensure messaging reflects:
  • Mission impact
  • Accessibility and inclusivity
  • Innovation across all divisions
  • Establish brand standards across all channels

Campaign Strategy & Execution

• • Lead integrated campaigns, including:
  • Program awareness
  • Platform adoption
  • Donor and fundraising campaigns
  • Volunteer recruitment
  • Ensure campaigns are strategic, data-driven, and performance-focused

Audience Growth & Funnel Development

• • Build and optimize growth funnels across:
  • Social platforms
  • Website and platform
  • Email and outreach channels
  • Align marketing with:
  • Donor pipelines
  • Volunteer pipelines
  • Improve conversion and retention

Digital Marketing & Channel Leadership

• • Oversee all digital channels:
  • Social media
  • Website
  • Email campaigns
  • SEO strategy
  • Optimize reach, engagement, and performance

Content Strategy & Storytelling

• • Define content strategy across platforms
  • Ensure storytelling reflects:
  • Impact
  • Community
  • Growth
  • Partner with creative teams for execution

Community & Engagement Strategy

• • Drive strategies to:
  • Build community participation
  • Increase engagement and retention
  • Strengthen relationships with audiences

Donor & Stakeholder Alignment

• • Partner with donor relations and revenue teams
  • Align messaging with fundraising and development strategy
  • Strengthen donor engagement through storytelling

Marketing Analytics & Performance

• • Define and track KPIs:
  • Audience growth
  • Engagement
  • Conversion
  • Campaign performance
  • Use data to optimize strategies and decisions

CRM & Marketing Technology Alignment

• • Partner with Salesforce and Rev Ops teams
  • Ensure marketing data supports:
  • Segmentation
  • Targeting
  • Pipeline development

Team Leadership & Development

• • Lead marketing team members across functions
  • Define workflows, roles, and expectations
  • Build a culture of creativity, accountability, and performance

Cross-Functional Strategic Alignment

• • Partner with:
  • Chief Strategy Officer
  • Creative
  • Salesforce
  • Revenue Operations
  • Programs & Product teams
  • Ensure marketing is fully integrated into the organization

Who This Is For

This role is for someone who:

• • Thinks in growth, brand, and impact
  • Can connect marketing strategy to real outcomes
  • Understands both creative and data-driven marketing
  • Can lead teams and scale efforts
  • Wants to build something meaningful and visible

Qualifications

Required

• • 5+ years of experience in marketing, growth strategy, or related roles
  • Experience leading multi-channel marketing initiatives
  • Strong understanding of:
  • Digital marketing
  • Brand strategy
  • Audience growth and engagement

Preferred

• • Experience in nonprofit, education, or mission-driven organizations
  • Experience with CRM systems (e.g., Salesforce)
  • Experience in remote teams
  • Experience with marketing analytics and performance tracking

Commitment

• • 12–20+ hours per week
  • Senior leadership engagement
  • Participation in strategic planning and cross-functional meetings
  • Fully remote

What You’ll Gain

• • Leadership experience at the strategic level
  • Opportunity to build and scale a full marketing function
  • Direct impact on growth, engagement, and visibility
  • Experience working across strategy, revenue, and product

Application Requirements (Read Carefully)

We are building — and growing in real time.

To ensure alignment:

• • You must be able to start within 14 days
  • You must complete the full application
  • You must be ready to lead and execute immediately

Important Disclaimer

This is a volunteer senior leadership role.

We are onboarding individuals who are ready to contribute immediately.

Please only apply if you are prepared to begin within the next 14 days.