Google Ads Associate (Marketing)

Role Overview:

Support Resilience Inc.’s mission by managing and optimizing Google Ads campaigns to promote our evidence-based Social-Emotional Learning (SEL) programs. This role focuses on increasing awareness, engagement, and program adoption through effective paid media strategies.

Key Responsibilities:

• Plan, build, and optimize Google Ads campaigns (Search and other formats)
• Conduct keyword research and develop PPC strategies for SEL topics
• Write and test ad copy aligned with brand voice and audience needs
• Monitor and optimize performance (CTR, CPC, conversions, etc.)
• Set up and manage tracking (GA4, Google Tag Manager, conversions)
• Run A/B tests on ads and landing pages to improve results
• Collaborate with content, web, and marketing teams
• Manage budgets responsibly, including Google Ad Grants compliance
• Report on performance and provide actionable insights

Requirements:

• Strong alignment with Resilience Inc.’s mission and commitment to SEL and youth well-being
• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field (or relevant experience)
• Basic knowledge of Google Ads and PPC concepts (campaigns, keywords, targeting, optimization)
• Understanding of key metrics (CTR, CPC, conversions) and data-driven thinking
• Familiarity with GA4 or Google Tag Manager is a plus
• Strong attention to detail and ability to work with data and budgets
• Clear, persuasive writing skills aligned with brand voice
• Organized, proactive, and able to manage tasks in a remote setting
• Team player with reliable communication and availability for weekly meetings