Senior Digital Analyst

About the Role

We're looking for a detail-obsessed, data-curious Digital Analyst to join our agency team at Column and Row. You'll serve as the connective tissue between our data ops team, our strategists, and our clients — ensuring our analytics infrastructure is accurate, insightful, and actionable.

About Column & Row

Column & Row is a boutique data analytics agency working to provide mission-driven organizations with better data so that they can make a bigger positive impact in the world. We specialize in website & marketing optimization, providing actionable insights and data to comms teams who want to understand and grow their digital assets.

Key Responsibilities

• Implement, verify, and audit custom tagging via Google Tag Manager (GTM) and GA4
• Build and maintain reporting dashboards in Looker Studio that tell a clear visual story
• Monitor data quality and proactively identify anomalies — distinguishing between spam/noise and meaningful insights
• QA data before it reaches clients or strategists
• Respond to ad hoc data requests from strategists and clients, including campaign, program, and website performance analysis
• Investigate, verify and share data driven analysis of website data
• Align data insights to strategic pillars defined by the team and clients
• Act as the bridge between the data ops team and the client/strategy team

Requirements

• Hands-on experience with GA4, GTM, and Looker Studio
• Deep understanding of GA4 dimensions and metrics, what they mean and how to tell a story with them
• Strong grasp of how websites and digital marketing ecosystems operate
• Ability to identify technical data issues and understand their root causes
• Experience working in an agency environment across multiple clients
• Exceptional attention to detail — filters, date ranges, footnotes, the works
• Strong communication skills to translate complex data into strategic narratives

You're a Great Fit If You...

• Geek out over data and love digging into the details
• Are obsessed with data quality and accuracy
• Are naturally curious about what data means and how it can unlock client opportunities
• Understand the full system of marketing analytics — from technical implementation to strategic application
• Thrive in a fast-paced, multi-client agency setting
• Want your work to support organizations doing real, meaningful good in the world
• Are looking for a flexible, part-time role that fits alongside your life
• Value working with thoughtful, kind, low-ego teammates and clients