Digital Content Strategist

This core responsibility for this role will be to lead content and campaign strategy for assigned clients, owning planning, execution, reporting, and ongoing optimization for our nonprofit clients, as well as assist in other content related activities. This role will be responsible for managing Google Ads accounts, managing Paid Ads on various platforms, analyzing Google Analytics data, optimizing web content for SEO/GEO, writing web content, providing social media strategy, and generally making strategic recommendations for optimizing web content and marketing efforts.

Because we are a web agency that works with nonprofits, our ideal candidate will have experience working with the nonprofit community in addition to a working knowledge of WordPress site administration. For certain projects, this position will be asked to coordinate timelines, track deliverables, communicate updates to clients, and ensure campaigns stay on scope and on schedule. This position will report to the Director of Digital Strategy.

Responsibilities

• Serve as a trusted strategic partner to nonprofit clients, guiding conversations, clarifying goals, and translating ideas into actionable plans
• Google Ads management, specifically the nuances that come with managing Nonprofit Ad Grant accounts to optimize their spend within the limitations of the grant
• Paid Ads management on Google, Meta, LinkedIn, and an interest and desire to work on new platforms
• Create and implement SEO/GEO strategies, including performing keyword research (using SemRush and other tools) to optimize web content for SEO/GEO
• Write web copy for nonprofits, both short and long-form
• Create marketing strategies and supporting assets such as emails, pop-ups, ads, and web page content
• Set up analytics reports using GA4 and Looker Studio, as well as analyze data and provide recommendations based on those findings
• Compile campaign reports based on data from various sources, such as Google Analytics, email services, and CRMs
• Provide strategic advice on how nonprofits can effectively use social media to support their campaigns
• Ability to edit copy for grammar, SEO/GEO, and marketing opportunities
• Create, format, and update content in WordPress
• Coordinate campaign activities with other team members, update timelines, and coordinate communication with clients

Desired Skills/Knowledge

The ideal candidate will have at least basic knowledge or experience in most of the following:

• At least 3 years experience managing digital ad platforms, specifically Google and Meta
• Experience with SEO, writing for search engines, keyword analysis, and writing
• Experience with both creating and implementing marketing and fundraising strategies
• Background in copywriting and copy editing, content presentation, and content delivery
• Knowledge of Google Analytics 4, bonus points for knowing your way around Looker Studio as well
• Comfortable working with clients, both in written deliverables and verbally on video calls
• Empathetic analyst with proven experience leading stakeholder or client conversations, distilling goals and audience needs, and turning them into clear scopes, timelines, and strategic plans
• Willingness to work in a fast-paced environment
• Experienced and enthusiastic juggler (literally would be cool, but we’re speaking metaphorically here), comfortable managing multiple client accounts simultaneously without sacrificing clarity, quality, or follow-through
• Passionate about nonprofits, especially progressive causes
• Ability to remain cheerful, calm, and organized even though the *$%@ conference line isn’t working for everyone AGAIN
• Knowledge of WordPress and WordPress visual builders, including Gutenberg
• Knowledge of best practices in web design and development, particularly around performance and SEO

• Quarterly bonus potential
• 100% medical coverage on platinum level plan
• Dental and vision insurance options (50% employee coverage)
• 401k with employer match fully vested from day one
• Work from home!
• 100% monthly internet reimbursement
• Home workspace furnishing budget
• Professional development budget
• Generous and flexible PTO package
• 10 holidays off, plus a winter break between Christmas and New Year’s
• We work hard, but are people-focused first, and have families and priorities outside of work!