Social Media Coordinator

Social Media Coordinator

Start Date: Immediately

Hours: Full Time

Location: Hybrid; must be able to work in-person in NYC

Reports to: Co-Executive Directors

Organizational Background: Founded in 1986, the Coalition for Asian American Children and Families (CACF) is the nation’s only pan-Asian children and families’ advocacy organization that brings together community-based organizations as well as youth and parents to fight for equity for marginalized Asian American and Pacific Islander (AAPI) children and families. In addition to its work to improve the health and well-being of AAPI children in New York, CACF works to transform the AAPI community by fostering collaboration, promoting community leadership, and building a collective voice.

This Social Media Coordinator is ideal for someone who wants to use storytelling, creativity, and digital media to support immigrant communities, racial justice, and youth and community leadership. As CACF’s Social Media Coordinator, you will help shape how AAPI families and advocates across New York see themselves—and how policymakers, funders, and the public understand our communities.

Description/Responsibilities

The Social Media Coordinator will support CACF’s movement building and community storytelling by overseeing CACF’s online presence. This would entail creating engaging content, scheduling posts, interacting with the community, monitoring trends, analyzing performance metrics, and ensuring brand consistency across platforms. The Coordinator will collaborate across internal teams, program participants, and coalition members and partners to support advocacy and narrative change and highlight CACF’s work and impact. As part of CACF’s communications team, you will receive training, feedback, and support to build your skills and grow professionally.

The Social Media Coordinator role is primarily focused on digital platforms and community engagement:

• Social Media Strategy & Calendar: Partner with Co-Executive Directors to strategically plan, organize, and schedule content for consistent posting, saving time, and ensuring alignment with organizational goals
• Content Creation: Act as the lead content creator for social media posts, developing polished and engaging graphics, videos, and text specifically for platforms like Facebook, Instagram, LinkedIn, etc.
• Community Management: Engage with followers, help develop ways to grow the audience, and interact with the community
• Live Event Coverage: Handle live streaming and posting from events and rallies
• Analytics and Reporting: Collect social media analytics and compile monthly reports on performance metrics
• Trend Monitoring: Monitor social media trends, platform changes, and new features and leverage when strategic

What success looks like as CACF’s Social Media Coordinator

• CACF’s social media feels active, responsive, and community-centered
• Engagement and follower growth steadily increase
• Events, youth and member voices, and advocacy wins are visible online
• CACF’s brand feels consistent, warm, and powerful

Qualifications

• Communication: Excellent written and verbal communication skills for crafting on-brand posts and interacting with the audience.
• Platform Knowledge: A deep understanding of different social media platforms, their functionalities, and how to optimize content for each. Knowledge of Canva a plus.
• Content Creation: Ability to create compelling and shareable content tailored to specific target audiences.
• Analytical Skills: Proficiency in using social media analytics tools to measure campaign success and inform strategic decisions.
• Organizational Skills: Strong organizational abilities to manage content calendars, campaigns, and project-oriented tasks.
• Willingness to Learn: Ability to adapt to in-house writing style and follow CACF’s Style Guide as well as an interest in and willingness to learn more about the issues affecting the AAPI community.
• Collaboration. Must have a collaborative spirit as the position is responsible for working with stakeholders both internally and externally.

A bachelor's degree in marketing, communications, or a related field is preferred, and previous entry-level experience in online marketing, social media management, or related roles is beneficial.

We welcome candidates with lived experience, community organizing, or creative backgrounds even if they do not meet every formal requirement.

Salary and Benefits

Annual salary is $66,300. Excellent medical, dental, and vision benefits, including 100% coverage of employee premium costs. Four weeks vacation plus 17 paid holidays. 403(b) plan pre-tax deduction for retirement and pre-tax commuter benefits plan available.

How to Apply

Interested candidates should send a résume and a cover letter to jobs@cacf.org. We encourage candidates to share any relevant creative work—such as social media posts, graphics, videos, or campaigns—in place of or in addition to a writing sample.

Equal Opportunity Employer: CACF is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, genetic information, age, veteran status, military status, mental or physical disability status, or citizenship status.

Excellent medical, dental, and vision benefits, including 100% coverage of employee premium costs. Four weeks vacation plus 17 paid holidays. 403(b) plan pre-tax deduction for retirement and pre-tax commuter benefits plan available.