Manager, Web Copywriter

Position Title: Manager, Web Copywriter

Department: Development

Key Relationships

Reports to: Senior Director, Web

Direct Reports (number): 0

Location: Remote in CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA

Salary: $72,000 to $79,000 USD gross annually

Benefits: Please review our benefits summary on our Careers page.

We will determine where the salary offer will fall within this range based upon the evaluation of the qualifications during the stages of the recruitment process. Our transparent and equitable pay bands, as well as our salary offer based on the qualifications evaluated in our process, are integral parts of our organizational systems and intentional culture. The salary offer is not negotiated as we know that negotiation is not aligned with equity and best practices for ensuring fair pay for employees of all identities and backgrounds.

About Americares: Americares is a global health and disaster relief organization that helps people and communities around the world access health in times of disaster and every day. Each year, Americares reaches 80 countries on average, including the United States, with life-changing health programs, medicine, medical supplies and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org.

Americares Values:

We create global community, treating people as they want to be treated.

We respond effectively and responsibly, putting plans into practice.

We embed ethics and equity in our work and workplace.

We are better together; partnership is at our core.

We ask and listen, to create sustainable solutions for a healthier tomorrow.

We commit to quality, growing and improving to ensure individuals and communities thrive.

Key Outcomes:

In the first 90 days, the role will:

• Learn and live the Americares values.

• Complete all required new hire onboarding trainings.

and the role will demonstrate:

• Knowledge of Americares website content organization and content management lifecycle.

• Proficiency in WordPress, creating/editing copy content.

• A high-level understanding of Americares website audiences (i.e. donors, program partners, etc.) and drivers for engagement and donations.

• A high-level of understanding of internal stakeholders’ responsibilities and web content support needs.

• Competencies in driving Search visibility.

• Understanding of Americares brand tone and voice and ability to write web copy in alignment with brand.

In the first 6 months, the role will demonstrate:

• Ownership in website content management, ensuring web content is current and relevant, on-brand and approved by impacted internal stakeholders.

• Independent thought leadership for the optimization of web site content in support of organizational fundraising and brand building goals and develop initial content governance plan.

• Expertise in optimizing copy content to drive more organic Search traffic.

• Successful collaboration with Marcoms, Direct Response, and Social teams on editorial calendar and communications alignment across channels.

• Strong communication skills in interactions with team members and internal stakeholders.

In the first year, the role will:

• Successfully take on and initiate web content projects that drive brand engagement and donations.

• Understand the organization’s web presence beyond Americares.org, and potential for content coordination.

• Show success increasing organic search traffic due to applying smart and creative SEO strategies.

• Leverage full-year fundraising and brand communications lifecycle experience to fine-tune the website content governance plan, socialize it, get buy-in and support in its execution.

Duties and Responsibilities:

• Write clear, persuasive, and original copy for website pages to meet defined objectives for target audience.

• Manage execution of website content governance system, ensuring all content is current, accurate and reflects brand.

• Collaborate with designers, developers, and marketing teams to ensure copy aligns with design and UX best practices.

• Collaborate with Multi-Media, Social and Direct Response team in sourcing imagery and/or video to complement copy.

• Conduct keyword research and implement SEO strategies to improve organic search performance.

• Edit and proofread copy for accuracy, clarity, and consistency.

• Maintain a consistent tone of voice and messaging across all web content.

• Stay up-to-date with industry trends, SEO best practices, and digital content strategies.

• Actively model and contribute to Americares values, work culture and mission.

• Engage in and contribute to team spaces with openness, global competencies, and a growth mindset.

• Other duties and responsibilities as assigned.

Competencies required for the role:

• Demonstrated experience writing for websites, marketing campaigns, or digital platforms (with at least some of that experience coming from global non-profit organizations).

• Strong understanding of SEO principles and UX writing.

• Excellent grammar, attention to detail, and storytelling skills.

• Familiarity with CMS platforms, especially WordPress.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Knowledge of best practices for website copywriting to optimize AI generated search results.

Preferred Competencies:

• Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, El Salvador, Puerto Rico, Colombia, etc.), in addition to English.

• Prior experience in a humanitarian and/or global health development organization.

Additionally, our core competencies as an organization are:

Ownership and results

Communication

Problem solving

Equity and inclusion

Teamwork and conflict resolution

Leadership

Prioritization

Management

Strategy and planning

Decision making

If you move forward at each stage in the process, the following steps are included in this role’s recruitment:

• Resume and written application questions (including uploading a portolio of related work)

• Interview with People and Talent (videocall- 1 hour)

• Writing competency assessment (1 hour)

• Interview with manager (videocall - 1 hour)

• Interview with panel (videocall – internal stakeholders – 1 hour)

• Reference check

• Offer!

• Background check and onboarding

Americares complies with the EEOC: https://www.eeoc.gov/laws

Americares is currently authorized to support remote work employees in the following locations: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA. Please note that we do not provide relocation assistance at this time. #LI-REMOTE

Americares is committed to ensuring safe and accountable workplaces and programs. Our code of conduct, organizational values, and policies and procedures help to safeguard the welfare of everyone working for and participating in Americares programs. Americares is committed to the prevention of all types of abuse, discrimination, harassment, and exploitation. Employment with Americares will be subject to appropriate screening, reference, credentials, and background checks. By applying to our organization, job applicants confirm their understanding of and consent to our procedures during recruitment, and to adhering to our values and commitment to safe and accountable workplaces and programs as an employee.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Americares. At any point in the recruitment process, we may request additional information to confirm qualifications. Any misrepresentation of qualifications in any stage of the process will prevent the applicant from moving forward in the process.

If you have a specific request or need assistance to fully participate in the application or recruitment process, please email us at talentcenter@americares.org.

Please review our careers page for more information about benefits.