Outreach & Engagement Specialist (Part-Time Contract)

The ADU Resource Center of San Mateo County aims to drive housing production and infill development across San Mateo county by providing tools, educational materials, and expert staff to help jurisdictions and homeowners build more Accessory Dwelling Units (ADUs) – especially affordable ADUs. Partnering closely with local jurisdictions, the Center provides ADU resources at residents’ fingertips and ensures that local governments are equipped to meet housing requirements.

The Center is seeking a part-time Outreach & Engagement Specialist to help expand our reach to homeowners and community partners. This role is ideal for a mid-level communications or marketing professional who can develop outreach strategies and execute them directly.

The contractor will focus on growing our audience, building partnerships, and increasing engagement across digital and community channels.

Key Responsibilities

Strategic Outreach & Partnerships

• Develop and implement a partnership strategy to grow the Center’s audience
• Conduct outreach to local organizations, community groups, and real estate professionals
• Identify and coordinate cross-promotion opportunities with partners
• Identify in-person community events where the Center could promote its services

Social Media & Online Engagement

• Develop social media strategy to organically grow audience and engagement
• Manage social media accounts, draft and schedule regular posts
• Engage in relevant online communities (e.g., Nextdoor, Reddit) to share resources and answer questions

Email, Content & Website

• Draft and send regular email newsletters
• Support promotion of webinars, events, and new resources
• Update Center’s WordPress website as needed

Media & Publicity

• Identify relevant publications and outlets
• Pitch story ideas related to ADUs, homeowner resources, and local housing initiatives

Role

• This is a part-time contract position (10-15 hours per week) for an initial period of 4-6 months, with potential to extend.

Ideal Candidate

• 4–8 years of experience in communications, marketing, or community engagement
• Comfortable developing simple strategies and executing them independently
• Strong writing and outreach skills
• Experience managing social media and email campaigns
• Organized, proactive, and comfortable in a small, mission-driven team
• Bonus: Experience working with local governments, housing programs, or community-based organizations
• Bonus: Familiarity with the Bay Area

English fluency. Spanish proficiency a bonus.