Communications and Marketing Manager

The Horticultural Society of New York (The Hort) seeks an energetic, organized, and collaborative Communications and Marketing Manager to lead the development and execution of strategic communications that elevate The Hort’s mission, programs, and partnerships. The Communications and Marketing Manager will manage organizational content across digital and print channels, ensuring consistent messaging, strong visual identity, and audience-focused storytelling.

The mission of The Horticultural Society of New York is to improve human lives through horticulture. Our social service and public programs create green spaces in all neighborhoods as a vital part of social infrastructure, train people for jobs that grow and sustain green communities, and develop fresh approaches to improve New Yorkers’ health, well-being, and environment through horticulture. 

Responsibilities: 

Corporate Writing and Content Development 

• Develop core organizational communications, including general newsletters, partner and stakeholder newsletters, board communications, and client-facing materials. 
• Draft and produce the annual report, including coordination of inputs, timelines, and review cycles. 
• Develop marketing and communications collateral to support events, partner activations, campaigns, and special initiatives. 
• Ensure all written materials are accurate, audience-appropriate, and consistent with organizational voice and style and communications strategies. 

Graphic Design and Visual Communications Support 

• Use Canva and related tools to design and produce branded materials such as flyers, social graphics, event collateral, presentations, and simple reports. 
• Translate written content into clear, visually consistent formats aligned with the Hort’s brand. 
• Maintain and apply brand standards across communications materials. 
• Coordinate with external designers or vendors when higher-level design support is required. 

Channel Management and Audience Growth 

• Manage day-to-day use of organizational channels, including Instagram, Facebook, website (WordPress), and email platform (Constant Contact). 
• Oversee publishing workflows and technical requirements for each channel. 
• Optimize content format, timing, and presentation to increase reach and engagement. 
• Ensure website content remains current, accurate, and aligned with organizational priorities. 

Communications Planning and Calendar Management 

• Maintain and manage the organization-wide communications calendar. 
• Coordinate timing of campaigns, announcements, and program highlights across channels. 
• Anticipate peak communications needs tied to events, seasonal programs, and reporting cycles. 

Cross-Department Coordination and Story Development 

• Serve as the primary point of coordination for communications across departments. 
• Meet regularly with program teams and senior leadership to identify stories, milestones, and emerging priorities. 
• Translate program activity into clear, factual narratives suitable for external audiences. 
• Ensure alignment on messaging, timing, and audience targeting. 

Metrics, Analysis, and Performance Reporting 

• Track and analyze performance metrics across communications channels. 
• Prepare regular summary reports for senior leadership. 
• Use data to inform content strategy, channel focus, and resource allocation. 

Required Qualifications 

• 4–6 years of experience in communications or marketing, preferably in a nonprofit or mission-driven organization.
• Strong writing and editing skills across multiple formats and audiences.
• Experience managing digital channels, social media and email marketing platforms. 
• Proficiency with Canva or similar design tools.
• Strong organizational skills and ability to manage multiple projects simultaneously. 
• Familiarity with generative AI tools such as CHATGPT, Microsoft CoPilot, or ClaudeAI, and comfort utilizing them to support workflow.

Preferred Qualifications

• Familiarity with WordPress content management and HTML

Physical Requirements:

• Able to perform computer-based tasks for an extended period of time.
• Ability to travel throughout New York City, primarily via public transportation

Additional Details 

• Salary Range: $65,000
• $75,000.00 annual salary
• Employment Classification: Full-Time Regular 
• Schedule: Monday through Friday, 9am to 5pm
• Location: On-site

Benefits 

The Hort offers all Full-Time regular employees a generous Paid Time Off package, term life insurance policy, and Employee Assistance Program. Pre-tax benefits include transit, Flexible Spending Account, medical, dental, and vision insurance. A 401(k)-retirement plan is available after one year of service.

How to Apply

To be considered, submit your application and required materials. Only complete applications will be reviewed. No phone calls.

Please be advised that due to the high volume of applicants, we can only contact candidates whose skills and background best fit the needs of the open positions. We appreciate your interest in employment opportunities at The Horticultural Society of New York.  

The Hort is committed to workplace diversity and inclusion. It is an equal opportunity employer and does not discriminate on the basis of race, ethnicity, age, religion, gender, marital status, sexual orientation, disability, veteran status, political orientation or any other characteristic protected by federal state or local law.

We provide reasonable accommodation to qualified individuals with disabilities to enable them to perform the essential functions of the job. Reasonable accommodations are also available for these individuals during the hiring process. Please email jobs@thehort.org should you require reasonable accommodation during the hiring process.

The Hort offers all Full-Time regular employees a generous Paid Time Off package, term life insurance policy, and Employee Assistance Program. Pre-tax benefits include transit, Flexible Spending Account, medical, dental, and vision insurance. A 401(k)-retirement plan is available after one year of service.