Marketing & Communications Manager

About Root Division:

Founded in 2002 by three MFA graduates from SFAI, Root Division was born to address the needs facing Bay Area emerging artists. Today, Root Division’s programs are a launch pad for artists, an incubator for arts educators, a door to creativity for youth, and a bridge for the public to become involved in the arts. Giving back to the community is essential to our unique model where artists receive subsidized studio space in exchange for volunteering their time to teach art classes to adults and low-income youth and produce public programming. Root Division plays a pivotal role in sustaining the Bay Area’s arts community by directly working with hundreds of artists and students each year, with a focus on those from marginalized

communities.

Discover more about our story: Root Division’s Mission and History

The Opportunity:

Root Division is seeking a dynamic Marketing & Communications Manager to lead our efforts in amplifying our mission and expanding our reach. This is an opportunity to make a real impact, to shape the narrative of an innovative arts organization, and to work alongside passionate artists and educators.

Key Responsibilities:

• Strategic Leadership: Develop and implement innovative marketing and communications strategies to attract and retain diverse audiences for all Root Division programs.
• Brand Management: Oversee brand strategy, ensuring a cohesive and compelling aesthetic and voice across all platforms.
• Digital Engagement: Lead digital marketing efforts, including social media, online store, and digital advertising.
• Community Outreach: Build and strengthen relationships with community partners, media, and stakeholders.
• Content Creation: Manage the creation of engaging content, from graphic design to video production.
• Data Analysis: Analyze market data to inform strategies and measure the effectiveness of initiatives.
• Team Management: Supervise a part-time Social Media Coordinator and Photography & Video Contractor.
• Equity and Inclusion: Ensure all communications reflect and strengthen Root Division’s commitment to diversity and inclusion.

What You’ll Bring:

• A Bachelor of Arts, preferably in the humanities, marketing, journalism, communications, or a related field. Experience may be substituted for a degree.
• 3-5 years of experience in communications, marketing, or development, preferably in a management role.
• Proven ability to manage and develop staff.
• Experience in project management and data analysis.
• A strong interest in art and artists; background in art or museums is a plus.
• Skills and experience in:
  • Social media management, including account oversight (Facebook Business Suite, Instagram, Later, etc)
  • Digital marketing tools (Google Analytics, AdWords, Facebook Ads Manager)
  • Adobe Creative Suite Suite ((Photoshop, Illustrator, or Adobe Express)
  • Basic knowledge of reading and editing HTML
• Excellent communication, organization, and multitasking abilities.

Why Join Root Division?

• Make a Difference: Directly contribute to the thriving Bay Area arts community and empower artists and students.
• Creative Freedom: Implement innovative, out-of-the-box marketing strategies.
• Professional Growth: Gain experience in a dynamic, fast-paced environment and expand your skills.
• Community Connection: Be part of a supportive and passionate team dedicated to art and education.
• Benefits: This is a 0.8 FTE position, which includes 32 hours/week, competitive salary ($56,000 - $59,904), paid time off, free art classes, professional development, and a hybrid work environment (this position is not conducive to fully remote work).

Root Division is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To Apply:

Send a cover letter detailing your interest in Root Division and a resume to employment@rootdivision.org.