Social Media Strategist

Social Media Strategist

JOB DESCRIPTION

Location: Remote, US (job must be performed within the United States)

Reports to: Director of Digital Strategy

About the Praxis Project

The Praxis Project is a values-driven, national nonprofit organization that seeks to improve health justice through partnerships to build community power and increase authentic collaboration and engagement. Praxis believes strongly that organized communities are critical partners in the struggle to create healthy communities. Praxis works with over 200 diverse grassroots groups across the United States that influence local policy, mobilize communities, and strengthen programs and organizations to improve health, equity, and racial justice. Praxis works to enable local efforts to build community power through training, technical assistance, capacity-building, hosting spaces for building relationships and learning, as well as comprehensive fiscal sponsorship. Our capacity-building programming is focused on partnerships that actively advance Praxis’ mission to build healthy communities by transforming the power relationships and structures that affect our lives. For more information, please visit www.thepraxisproject.org.

About Health Equity Works

Health Equity Works (HEW) seeks to transform how America talks about racial health equity by supporting a powerful network of advocates equipped with strategic communications tools, real-time intelligence, and coordinated messaging that drives lasting narrative change.

HEW serves as a central communications hub, providing shared opposition research, collaborative message testing, rapid response coordination, and unified messaging frameworks. Through real-time social listening, audience research, and message testing, we help our network communicate in ways that expand support for health equity. We operate as a hub-and-spoke network, amplifying partner organizations' communications and building capacity where gaps exist. Through strategic communications support and collaborative campaigns, we help advocates move beyond reactive messaging to proactive narrative building. For more information, please visit www.healthequityworks.org.

Position Summary:

The Social Media Strategist oversees the organization's social media content and platforms. Reporting to the Director of Digital Strategy, this individual will lead social media strategy for HEW's public-facing campaigns and engage HEW's network of health equity advocates, communicators, and influencers in shared social media campaigns. The Strategist will own the social content strategy for high-level digital advertising campaigns and translate audience research into authentic content that deepens engagement, commitment, and brand affinity.

As a deep listener in the digital space, this role plays a pivotal part in monitoring trends and developing cutting-edge strategies to counter disinformation and shape national discourse on racial health equity. This includes collaborating with internal and external content creators and serving as an advisor to partner network needs, equipping influencers and partners with tools and resources to support their communications goals.

This is a full-time (40 hours per week), fully benefits-eligible, exempt position with a general work schedule of Monday through Friday, 9:00 a.m. to 6:00 p.m. ET. Overnight travel is required. The salary range for this position is $75,000-$90,000 per year, and the final salary will be based on experience. Praxis offers average basic salary increases, depending on the organization's financial health, along with comprehensive employee benefits.

Duties and Responsibilities:

• • Lead social media strategy for HEW's public-facing campaigns from initial design through content creation, implementation, and assessment
  • Build and manage owned campaign social channels from scratch, creating and posting daily content in HEW's brand tone across all owned channels
  • Develop compelling copy, graphics, GIFs, animations, and short-form videos that translate values-based narratives into accessible language based on audience and messaging research
  • Manage and track daily engagement and maintain social media calendars aligned with organization-wide editorial plans to expand audience reach, increase brand affinity, and strengthen commitment to racial health equity
  • Conceive, develop, and execute influencer campaigns to build awareness and expand reach to strategic niche audiences
  • Develop social media toolkits for external partners and train staff, board, advisory council members, and partners on social media best practices to strengthen network capacity
  • Monitor and track news, disinformation, and social conversations with HEW media research staff to identify opportunities for proactive narrative strategies or rapid response mobilization, staying current on digital marketing trends, tools, platforms, and algorithms
  • Manage digital tools (Facebook Business Manager, Linktree, Hootsuite, etc.) and support social media and website integrations to HEW's CRM software
  • Generate regular engagement and growth reports, recommending and tracking key conversion metrics to improve campaign performance
  • Serve as organizational spokesperson through blog contributions and support email marketing strategy development and execution

This is not a 100% comprehensive list of all duties and responsibilities that may be assigned.

Qualifications, Education and Experience

• Bachelor's degree in communications, public relations, digital media or media studies preferred (or equivalent experience)
• At least 5 years as a communications professional with experience administering social media platforms
• Demonstrated content creation experience with an artistic eye for design
• Experience with consumer brand social media strategy and/or nonprofit, association, or network partnership communications
• Experience developing influencer campaigns, social listening, and rapid response communications
• Experience working with diverse teams or coalitions on collaborative projects

Required skills, knowledge, and abilities

• Deep commitment to social justice, equity values, and HEW's goals
• Excellent writing, verbal, and interpersonal communication skills
• Proficiency with graphic design software (Adobe Suite, Canva, etc.)
• Ability to analyze social media metrics and translate data into actionable insights
• Strong organizational abilities with exceptional attention to detail
• Ability to manage multiple priorities simultaneously and meet deadlines in a fast-paced environment
• Strong problem-solving skills and ability to work independently
• Flexibility to adapt to changing priorities

Desired qualifications: Skills, Knowledge, and Abilities

• Photo and video shooting or editing experience (Adobe Suite, CapCut, etc.)
• Familiarity with project management tools (Asana, Trello, Monday.com)
• Knowledge of CRM systems (NationBuilder) or website publishing (WordPress)

Mental and physical demands

• Fast-paced work environment.
• High level of concentration and attention to detail required.
• Strong problem-solving skills and ability to work independently with minimal supervision
• Time speaking and listening ranges between 25–50%.
• Extended time sitting or standing while at a computer.
• Praxis currently works remotely both as an internal team and with our partners based across the United States. Leading and participating in remote video and telephone conferences is required.
• Multiple video conferences per day with camera settings and video camera on.
• Occasional travel (about 1 trip per quarter), including overnight travel, is required; each trip potentially being 2 or more days per trip.
• In-person team meetings or participation in networking events may be expected approximately 1x per quarter.
• Some exposure to hearing, seeing, or imagining traumatic events or social crises within the communities we serve.
• Extensive interaction and communication with colleagues and strangers, in person and virtual.
• Valid driver’s license, clean driving record, and insurance are required for employees driving on Praxis business; driving record checks may be required as well.

Equal Opportunity Employer

The Praxis Project is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, gender expression, religious creed, disability (mental and physical) including HIV, AIDS, and AIDS-related conditions, medical condition (including cancer and genetic characteristics), genetic information, age, marital status, sexual orientation, military and veteran status, or any other characteristic protected by federal, state or local law.

Praxis participates in I-9 & E-Verify. You must be able to prove you are legally authorized to work in the United States. This role may require a background check.

The Praxis Project will endeavor to make a reasonable accommodation to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on Praxis operations. Please submit reasonable accommodation requests to people@thepraxisproject.org.

Required Training

Praxis is committed to fostering a safe and welcoming work environment. All Praxis employees are required to complete annual training on preventing harassment and discrimination. Additionally, managers are required to complete training on managing bias and creating an inclusive workplace. Ongoing training may be assigned for professional development purposes.

Benefits

Praxis offers a very competitive full-time benefits package including employer-sponsored health, dental, and vision insurance, paid sick leave, paid vacation (15 days in year one of employment), 15+ paid holidays per year, flexible spending accounts, 401k retirement plan with 6% employer match (immediately vested), reimbursement for cell phone and wireless internet usage as well as wellness costs, regular cost-of-living pay adjustments, and more.

To Apply

To submit your application for the Social Media Strategist position at The Praxis Project using the link on Idealist. Screenings will begin the week of January 12. Applications will be reviewed on a rolling basis until the position is filled. Applications will only be accepted with a resume & cover letter. The ideal start date is before or by March 16th.

Praxis offers a very competitive full-time benefits package including employer-sponsored health, dental, and vision insurance, paid sick leave, paid vacation (15 days in year one of employment), 15+ paid holidays per year, flexible spending accounts, 401k retirement plan with 6% employer match (immediately vested), reimbursement for cell phone and wireless internet usage as well as wellness costs, regular cost-of-living pay adjustments, and more.