Brand Campaign Manager

Common Sense Media is the leading nonprofit organization dedicated to improving the lives of kids and families by providing the research-backed information, education, and independent voice they need to thrive in the age of apps, algorithms, and AI. We rate, educate, and advocate for policies to protect and prepare kids online. Our ratings, research, and resources reach more than 150 million users globally, over 1.4 million educators, and more than 100,000 schools worldwide every year. Learn more at commonsense.org.

The Opportunity

The brand campaign manager will blend strategic thinking with creative vision to develop and execute integrated campaigns that advance our mission and engage our diverse audiences. This role sits at the intersection of brand strategy, creative development, and paid media, owning the execution of brand-oriented campaigns across digital, social, and broadcast channels. The ideal candidate is a hands-on campaign builder with a strong background in paid advertising, a sharp creative instinct, and a proven ability to translate complex AI safety issues—from product risk assessments to policy advocacy—into compelling campaigns that resonate with parents, educators, kids, and policymakers.

Location: San Francisco, CA

Reports to: Senior Director, Brand Marketing

Salary: $85,600–$101,650

Type: Full-time, exempt

What You'll Do

• Develop comprehensive campaign strategies that align creative concepts with organizational goals and audience insights, in close partnership with the senior director of brand marketing. Lead creative ideation and concept development for major campaigns, initiatives, and brand moments.
• Create campaign briefs that inspire exceptional creative work while maintaining strategic focus. Guide creative teams (designers, video producers) to execute campaign visions across channels.
• Own and execute brand-oriented paid campaigns across social media and broadcast channels, working in close coordination with the growth team to ensure clear delineation between brand and performance paid activity.
• Lead the development of campaigns that communicate CSM's AI safety research, ratings, and advocacy work, translating complex findings (such as chatbot risk assessments, AI toy guidance, and mental health evaluations) into clear, urgent messaging for diverse audiences.
• Partner with research, data, and insights teams to ground creative strategies in audience understanding. Develop campaign messaging frameworks that resonate across our diverse audiences, including parents, educators, kids, and policymakers.
• Collaborate with communications, editorial, and program teams to ensure campaign integration. Partner with external agencies and vendors when specialized expertise is needed.
• Analyze campaign performance and iterate on creative approaches based on data and insights. Manage campaign timelines and ensure coordinated delivery across all touchpoints.
• Present campaign concepts and strategies to the senior director and key stakeholders. Champion creative excellence while maintaining strategic rigor and business objectives.
• Identify emerging creative trends and opportunities—including AI-assisted tools where appropriate—to innovate our campaign approaches. Build and maintain a deep understanding of our competitive landscape and cultural context.

What We're Looking For

• 5 to 7 years of experience in project management, marketing operations, or creative production roles, with demonstrated experience working across multiple marketing functions.
• 2 to 3 years of experience coordinating cross-functional workflows or projects, with the ability to manage multiple complex workstreams simultaneously.
• Hands-on production experience with creative and marketing teams (brand, growth, events, video, social media) and a strong understanding of how marketing work gets made end to end.
• Experience supporting senior leaders, including executive-level coordination, meeting facilitation, and team operations.
• Experience managing deliverables for external partners, sponsors, or grant funders, including tracking commitments and ensuring on-time, on-spec delivery.
• Exceptional organizational skills, with obsessive attention to detail.
• Strong communication and relationship-building skills across all organizational levels.
• Demonstrated ability to set boundaries, manage scope, and push back constructively when necessary.
• Proficiency with project management tools (especially Asana) and creative collaboration platforms (Figma, Google Workspace).
• Budget management experience and financial acumen, including vendor relationship management.
• Ability to remain calm under pressure during high-stakes campaign launches and tight deadlines.

Nice to Have

• Experience implementing or optimizing creative intake and workflow systems at the department or organization level.
• Background in a creative or marketing discipline (design, video production, growth marketing, etc.) providing hands-on credibility with functional teams.
• Experience in mission-driven nonprofit environments where processes need to scale rapidly.
• Understanding of digital asset management best practices.
• Familiarity with grant reporting or compliance requirements for creative deliverables.

What We Offer

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws.

Common Sense Media will also consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.

• Medical
• Dental
• Vision
• Matching 401(k)