Director of Marketing and Communications

THE ORGANIZATION

HACE is a national non‐profit organization dedicated to the advancement of Latino professionals. Since 1982, HACE has served as a resource for Latinos in the workplace and a source of expertise and insight for employers in attracting, retaining, and developing Latino talent. HACE champions Latino professionals and their advancement in the workplace in partnership with employers and educational institutions. We serve Latino professionals and students throughout the U.S. Visit www.HACEonline.org for more information.

POSITION HIGHLIGHTS

The Director of Marketing & Communications is responsible for growing and strengthening the HACE national brand and network. He/she serves as a key leadership role for the organization. He/she is responsible for developing and implementing the short and long-term marketing & communication vision for the HACE brand in the marketplace. The Director will report to the Chief Operating Officer.

KEY RESPONSIBILITIES

Management:

• Oversight of the marketing department team, strategic plan, and all marketing activities.
• Responsible for the planning, development and implementation of HACE marketing strategies and marketing communications.
• Responsible for leading content ideation, creation, and executing marketing strategies across the organization, from communications oversight to membership engagement and enrollment.
• Responsible to grow and strengthen HACE’s national network through integrated marketing strategies, digital marketing campaigns, and innovative engagement strategies for our members.

Digital Marketing Strategy and Execution:

• Analyze the digital marketing strategies that HACE currently employs, what better marketing channels should HACE implement, and prioritize the marketing channels to ensure efficient resource use. Analyze allocation and impact of current marketing expenditures and then analyze costs and benefits of each marketing strategy to identify the most effective digital marketing strategy for HACE.
• The result is to create register more members, increase traffic to the job board, increase registrations to our yearly summit, and work with university relations to increase student registrations to our virtual career fair.
• Marketing/Communications/Membership Engagement – 85%
• Lead marketing campaign across all communication channels, including social media, targeted marketing, paid advertising to drive registration to events and programs
• Develop and manage the digital marketing strategy and execution for customer acquisition and tracking, including but not limited to PPC, Display, Paid Social, SEO and website content management
• Review and approve all external communication
• Create and Manage e-blast communication through MailChimp to HACE stakeholders
• Manage Website and Registration content
• Create or manage graphic design
• Produce and update marketing materials to support programs and partnerships
• Maintain, organize and update membership databases for more efficient communication
• Create and manage digital media accounts and content (calendar)
• Act as the team lead & budget owner for HACE’s marketing accounts, working closely with the group to develop membership and enrollment campaigns.
• Manage posting video/photo albums for HACE events
• Assist the team with marketing research projects for new market development efforts
• Perform quarterly outreach communication to new members, via calls, social media, or emails.
• Drive ongoing efforts to increase membership across the nation via advertising or referral campaigns
• Lead annual giving campaign

Onsite/Virtual Event Management:

• Work with program manager on content to include in registration platforms
• Oversee and/or create templates for PowerPoint Slides, Event Engagement Activities, flyers, etc.
• Attend HACE events to lead and support social media engagement and virtual streaming of events
• Manage event pre-, during, and post-event attendance and follow up
• Manage blogs and Cafecito con HACE podcast

Public Relations:

• Serve as the point of contact for PR firm and media partners
• Create and manage press releases
• Manage media partnerships

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications and/or Business
• 5-7+ years of leading a team, marketing experience, and online/digital marketing experience, preferably in membership organization and nonprofit
• Marketing, communications, and advertising backgrounds required
• Strong membership generation and non-profit background
• Superior verbal and written communications and public speaking skills
• Experience developing and delivering online communications tools and strategies, integrated campaigns
• Experience in budget development, management, and staff oversight
• Exceptional project management skills and be agile in coordinating delivery and support of content-related elements.
• Experience working with website CMS (Word Press) and communication tools (i.e. MailChimp, Hubspot, Hopin, Eventbrite, buffer, etc.)
• Experience in running and leading events and campaigns
• Excellent Interpersonal skills and a collaborative management style
• Detail oriented, deadline-driven, and a self-starter with a strong desire to learn
• Ability to read and write Spanish a plus but not required
• Familiarity with basic design software (i.e. Canva, PPT, PDF)
• Demonstrated ability in managing customer relationships
• Proven ability in handling multiple tasks in a fast-paced environment, comfortable with minimal direction, entrepreneurial, proactive spirit, like to build things.
• Will travel as needed, up to 10%-30% of the time, nationwide, when not in virtual platform.
• The position is a full-time position with some evenings required based on events. In this position you will manage three managers.

Salary Range: $75,000-$90,000

Agency Benefits: Medical, Dental, Vision, 403(b) Match, PTO, Sick Time, Tuition Reimbursement, Public Service Loan forgiveness and 12 paid holidays.

Location: Remote Position

HACE is an equal opportunity employer committed to building high‐performing teams that mirror the communities we serve.