Marketing and Communications Manager

The Organization

The Gilder Lehrman Institute of American History (GLI) is the nation’s leading nonprofit and nonpartisan organization dedicated to improving the teaching and learning of American history through educational programs and resources. We serve K–12 teachers and students, honor scholars, and welcome and inform the general public.

Since its founding in 1994, GLI has created powerful and meaningful ways to teach and learn history. Focusing on primary sources, the Institute offers teacher seminars, online courses, exhibitions, digital materials, and print publications that enable students of all ages and backgrounds to study the nation’s past.

The Institute brings the work of today’s leading historians into classrooms and homes worldwide. Through public events, publications, posters, videos, exhibitions, essays, and a dedicated website rich in primary sources, GLI brings every period of American history to life. Diverse education programs, including the acclaimed Hamilton Education Program, provide opportunities to explore five centuries of American history. The Gilder Lehrman Affiliate School network comprises more than 14 million students and 97,000 educators from more than 37,000 schools worldwide.

The Role

Are you excited to use marketing strategy, data, and audience insight to craft meaningful campaigns at a leading nonprofit focused on history and civic engagement? GLI is seeking a Marketing and Communications Manager who will report to the Director of External Affairs. This role will join GLI as the organization focuses on expanding its reach, strengthening engagement with core audiences, and identifying new opportunities for growth across programs, partnerships, and channels.

The Marketing and Communications Manager will play a key role in supporting and advancing GLI’s marketing efforts, with a focus on priority initiatives, including the MA Program, the Hamilton Education Program (EduHam), the Gilder Lehrman Collection, and the Affiliate School Program. They will help strengthen GLI’s core marketing levers (such as email marketing and conferences) while also developing more targeted strategies to reach, re-engage, and grow participation across these programs and GLI in general. This position translates strategy into results-oriented, well-executed campaigns, pilots, and initiatives grounded in data, testing, and continuous improvement. The Marketing and Communications Manager will work closely with colleagues across Development, Programs, and IT departments.

This role will be based in New York City, and currently requires working in person at least two days per week in GLI’s midtown office and occasional travel for conferences and in-person events (estimated at 10% of time).

Responsibilities

Core Marketing Channels and Campaign Execution (40%)

• Plan, execute, and optimize marketing campaigns across GLI’s core channels, including email marketing and social media
• Adapt current content and develop new editorial content that can be repurposed across existing and new channels, ensuring consistency of messaging and tone
• Identify opportunities to strengthen the performance of existing channels through targeted, audience-specific strategies

Program-Focused Marketing and Audience Growth (50%)

• Lead marketing efforts for GLI’s key initiatives, including the MA Program, the Hamilton Education Program (EduHam), the Gilder Lehrman Collection, and the Affiliate School Program, aligning outreach with program goals and timelines
• Develop and implement targeted strategies to better reach, retain, and re-engage GLI’s core audiences, including educators, school leaders, districts, and partners
• Help design and implement pilot initiatives to test new messaging, formats, outreach channels, and campaign approaches in support of program growth
• Conduct market and audience research to inform campaign planning and program-specific strategies

Analytics, Tracking, and Reporting (10%)

• Track and report on performance metrics for program impact, growth, and engagement across channels and programs
• Analyze campaign results to identify trends, insights, and opportunities for optimization
• Support reporting to internal stakeholders to inform planning, prioritization, and decision-making

Qualifications

• Bachelor’s degree
• Commitment to GLI’s mission
• Demonstrated progressive experience in marketing, communications, audience development, or growth-focused roles, preferably within educational, nonprofit, or mission-driven organizations
• Experience executing and optimizing successful marketing campaigns across multiple channels, including email, social media, and event-based marketing
• Excellent written and verbal communication skills, with demonstrated ability to craft compelling marketing messages, stories, and copy that prompt action
• Strong organizational and project management skills with the ability to manage multiple initiatives, priorities, and deadlines simultaneously
• Analytical and results-oriented mindset with comfort using data
• An exceptional ability to collaborate and communicate positively with colleagues, both on the Marketing and Communications team and across departments
• Flexible, solutions-oriented approach to working with others and building a strong team culture

The Gilder Lehrman Institute offers a generous and inclusive benefits package, including employer-paid health, dental, disability, and life insurance, 401(k) and FSA plans, and paid time off in the first year of hire, including a paid winter recess from December 25 to January 1. GLI also offers a comprehensive flex time and comp time policy.