Social Media & Video Content Producer

WePlanet is building a global community of progressive environmentalists / ecomodernists working to drive change on climate, environment, and development through evidence-based solutions. As our visibility and ambitions grow, so does the importance of producing high-quality, compelling digital content that helps our ideas travel further and land more effectively. This role carries a clear expectation of growing our audience and deepening engagement across priority platforms, particularly Instagram and LinkedIn. This role is accountable for measurable growth in reach, followers, and engagement across priority platforms.

We’re seeking a full-time Social Media & Video Content Producer to expand our social media output, with a particular focus on short-form, video-led content for platforms such as Instagram and LinkedIn. This is a hands-on, execution-focused role, translating ideas, research, and campaign framing into engaging, platform-native content that performs.

Our work has been featured in outlets including The New York Times, The Guardian, BBC, Reuters, and others. This is an opportunity to join a small, ambitious, fully remote team and play a central role in shaping how our work is seen, understood, and shared.

While we welcome applicants globally, the role requires overlap with colleagues working in Eastern European time zones.

Applications will remain open until the position is filled, but priority will be given to candidates who apply promptly and are available to start at the earliest opportunity.

About the role

You will be responsible for producing high-quality short-form video and visual content that supports WePlanet’s campaigns, fundraising, and narrative reach. Strategic ideas, campaign framing, and subject-matter expertise are generated across leadership and campaign teams. Your role is to turn those inputs into consistently strong, well-crafted short-form video and complementary post/carousel content that expands our reach and grows a value-aligned audience.

You’ll work closely with colleagues across communications, campaigns, and fundraising, as well as other freelancers where relevant. This role suits someone who prefers execution over ideation, is comfortable working from briefs, and takes pride in delivering polished output on tight timelines.

While we welcome applications globally, the role requires some overlap with colleagues working in European time zones.

What you’ll do as part of our team

Content production and execution

• Produce high-quality short-form video content for Instagram reels, LinkedIn, and other priority platforms.
• Write strong scripts, hooks, captions, and carousel copy that drive retention, clarity, and engagement.
• Produce complementary static content (carousels and written posts) that reinforce video narratives and support campaign milestones.
• Translate written and verbal inputs (including briefs, research notes, scripts, and campaign framing) into engaging, visually strong social media content.
• Take ownership of video editing quality, pacing, hooks, captions, and overall visual storytelling.
• Apply strong creative judgment to deliver content efficiently without requiring constant direction.
• Test formats, hooks, and visual styles to continuously improve performance and clarity.

Social media execution and optimisation

• Plan, schedule, and publish content across core social channels, with a primary focus on Instagram and LinkedIn.
• Adapt content per platform rather than cross-posting mechanically.
• Monitor and review content performance to inform iteration and continuous improvement, sharing practical insights with the communications team.
• Take ownership of follower growth and engagement growth across priority platforms, using testing, iteration, and data-informed decisions to improve reach, retention, and interaction rates.
• Collaborate closely with the Ads Manager to produce high-performing creative assets for paid campaigns across Meta and LinkedIn.
• Adapt organic content for paid amplification in coordination with the Ads Manager.
• Maintain a clear, realistic content schedule aligned with team capacity and priorities.
• Support values-aligned engagement on priority social channels, responding to comments and signals where appropriate tostrengthen audience trust and connection.

Collaboration and coordination

• Work closely with campaigners and leadership to capture and package ideas into effective social content.
• Coordinate filming days, briefs, and preparation where required.
• Provide clear, practical guidance to contributors on what is needed and what will be produced.
• Act as the operational bridge between ideas and output, rather than the primary source of ideas.

Scalable content delivery

• Support a hybrid content model combining a central content owner (this role) with freelance collaborators where relevant.
• Help integrate externally produced content in coordination with the communications lead.
• Maintain consistency of quality, tone, and narrative across contributors.

About you

We value experience over formal education and encourage applications from candidates with diverse professional and personal backgrounds. You’ll likely be a strong fit if you bring many of the following:

Core attributes

• You are pragmatic, proactive, and thrive in a startup environment. Impatient for change on climate, environment, and development, you believe in science, data-driven decision-making, and ecomodernist principles.
• You work well cross-culturally, understanding and adapting to different working styles and needs.
• You are committed to fostering a workplace and community that values diversity, equity, and inclusion.
• You love working in a team and learning from others to make a bigger impact together.
• You are willing to travel nationally and internationally to support meetings, collaborations, and campaigns.
• You enjoy hands-on execution and take pride in producing high-quality work.
• You are comfortable working from briefs and translating complex ideas into accessible content.
• You manage your time well, meet deadlines, and are comfortable working independently in a remote environment.
• You are collaborative, communicative, and pragmatic in how you work with others.

Key qualifications and experience

• Minimum 2 years of experience working in social media.
• Demonstrated experience producing short-form video content for social platforms.
• Strong hands-on video editing skills, including cutting, pacing, captioning, and visual polish, suitable for high-performing short-form content.
• Experience managing or contributing to social media channels for an organisation, campaign, or brand.
• An understanding of how content performance varies by platform and how to iterate accordingly.
• Strong written and spoken English, sufficient to work confidently with a global team and audience.
• Experience running and optimising social campaigns (Meta and/or LinkedIn ads).
• Strong copywriting skills, including scripting for short-form video and writing high-retention hooks.
• Design sensibility and comfort using tools such as CapCut, Canva, Adobe tools, or similar.

Additional skills (nice to have)

We don’t expect candidates to have everything below, but some of these would be an advantage:

• Experience working with freelance creators or external collaborators.
• Experience working in advocacy, campaigning, or mission-driven organisations.

Contract: Full-time (38 hours per week), one-year freelance contract with the potential for future collaboration based on funding availability.

Location: While we welcome applicants globally, the role requires overlap with colleagues working in Eastern European time zones.

Salary: €47,000 - 55,000 determined based on a combination of location, experience, and seniority, along with the following benefits:

Paid Time Off: Enjoy 27 days of paid leave annually, plus an additional organization-wide closure between Christmas and New Year.

Professional Development: Receive a $500 USD discretionary training budget.

Flexible Work Environment: Benefit from flexible working hours that adapt to your needs.