Digital Organizer – Childcare Workforce Campaign

Digital Organizer – Childcare Workforce Campaign

Office Location: New York City (NYC strongly preferred), New York State

Employment Type: Short-term Consultant / Temporary Hire (20-25 hours/week)

Timeline: ASAP – June 15, 2025 (with possibility of extension)

Reports to: Director of Evaluation & Learning & Director of Impact and Innovation

Working Relationships: Video Producer, Provider Networks, Coalition Partners, Parent Leaders

Employment Status: Temporary/Consultant

Number of Direct Reports: 0

THE ORGANIZATION:

The Action Lab is a strategy center for social movements that sparks political and personal liberation. We provide rigorous and joyful spaces for organizers, leaders and artists to learn, to create, and to strengthen our capacity to win. Situated on 26 acres in Ossining, New York, The Action Lab serves as both a physical home and a community of action anchored in relationship, rigor, and solidarity.

We foster cross-discipline, cross-movement approaches to enable us to lift out of the immediate, imagine our way decades into the future, expand our conception of what's possible and build the connective tissue and collective muscle needed to drive towards that vision. To realize freedom and dignity for all, The Action Lab generates opportunities to rejuvenate, to dream, to build community, to learn, to create, to innovate, and to take courageous action.

WHY NOW: THE CRITICAL MOMENT FOR CHILDCARE ORGANIZING

New York stands at a turning point. Federal relief dollars that temporarily supported childcare providers, especially those serving our most at-need families are vanishing, putting recent policy gains and tens of thousands of families at risk. At the same time, unprecedented momentum is building: energized providers, shifting union dynamics, and a massive spotlight on universal childcare through the New York mayoral race and emerging political platforms.

But without investment in deep organizing infrastructure, marginalized providers will be left out. Black, Brown, immigrant, and rural workers—a majority women of color workforce living close to the poverty line—remain largely invisible in legislative chambers and public media. This is our moment to act: to seed and scale organizing infrastructure that is durable and responsive, building a provider-led path to universal child care that raises wages, improves working conditions for home-based and center-based early childhood educators, and ensures equitable access to child care for all families.

THE ROLE:

The Digital Organizer implements social media, email, digital advertising and other digital strategies to elevate the Child Care Assistance Program (CCAP) narrative campaign, center the voices of childcare providers and parents, advance policy goals, and build organizing infrastructure. This role connects storytelling to organizing by recruiting participants, shaping message discipline, and driving coordinated amplification across multiple networks.

KEY RESPONSIBILITIES include, but are not limited to, the following:

1) OUTREACH & RECRUITMENT

• Identify and recruit parents, providers, and allies for video testimonials
• Coordinate with family child care providers, center-based educators, and workforce members across NYS
• Manage intake process and scheduling for video participants
• Build relationships with child care and early education partners through 1:1 outreach
• Track recruitment pipeline and ensure diverse representation

2) MESSAGE DEVELOPMENT & PARTICIPANT COACHING

• Develop scripts, prompts, and talking points aligned with campaign narrative
• Coach speakers via text, phone, or Zoom for strong self-recorded videos
• Ensure message discipline while maintaining authentic voice
• Create accessible spokesperson training materials for providers with varying digital literacy and language proficiency

3) SOCIAL MEDIA & DIGITAL CAMPAIGN EXECUTION

• Build and manage rolling release schedule of 3–5 videos/week across Instagram, X, Facebook
• Create and distribute social media toolkits for coalition partners (graphics, copy, schedules)
• Coordinate cross-posting with partner organizations
• Monitor key metrics and explore strategies to improve engagement and growth
• Track partner uptake and reposting
• Develop (with designer support) and maintain a website for the video campaign that funnels visitors to advocacy and calls to action

4) DIGITAL ORGANIZING & ENGAGEMENT

• Support list growth and relational organizing tied to video releases
• Develop rapid response actions for campaign moments
• Engage commenters and partner accounts to extend reach
• Monitor narrative pickup by advocates, press, and decision-makers
• Build digital partnerships with like-minded organizations

5) DIGITAL ADVERTISING & AMPLIFICATION STRATEGY

• Develop and implement targeted digital ad strategy to amplify videos
• Support ad placement decisions based on audience targeting
• Track ad performance and adjust strategy to maximize impact

6) METRICS, TRACKING & PERFORMANCE ANALYSIS

• Establish hard metrics: reach, engagement rate, video views, shares, comments, follower growth
• Set weekly and monthly milestones for releases, amplification, and growth
• Use analytics tools (Instagram Insights, Facebook Analytics, X Analytics) to measure performance
• Create baseline metrics and track progress toward targets
• Identify KPIs: impressions, engagement by platform, partner repost rate, email list growth, narrative pickup
• Track conversion to organizing outcomes (petition signatures, event attendance, sign-ups)
• Conduct regular assessments to inform real-time strategy adjustments

7) DOCUMENTATION & REPORTING

• Create weekly metric reports against benchmarks and milestones
• Track progress toward 25+ video releases with detailed analytics per video
• Develop mid-campaign and final comprehensive reports synthesizing cross-platform data
• Document best practices and lessons learned
• Present data in accessible formats demonstrating campaign ROI

8) OTHER DUTIES AS ASSIGNED

• Produce photos, graphics, and support materials for campaign needs
• Respond to inquiries via website or social media
• Join/facilitate coalition meetings as needed
• Train partners on social media best practices

QUALIFICATIONS:

• Eligible to work in the US
• Experience as a digital organizer, online campaigner, or social media strategist
• Demonstrated experience tracking social media metrics and using data to inform campaign strategy
• Proven ability to set measurable goals, establish benchmarks, and track progress toward milestones
• Proficiency with social media analytics tools (Instagram Insights, Facebook Analytics, Twitter/X Analytics, Google Analytics, or similar platforms)
• Experience creating reports and dashboards that translate data into actionable insights
• Strong writing skills and political judgment
• Comfort working across coalitions and diverse constituencies
• Familiarity with social media platforms (Instagram, X, Facebook) and digital organizing platforms
• Experience using metrics to optimize content strategy, posting schedules, and audience engagement
• Ability to coach and support participants with varying levels of experience
• Experience with video-based campaigns or visual storytelling preferred
• Comfortable with testing and iterative improvement based on performance data
• Bilingual (English/Spanish) a bonus
• Knowledge of childcare policy and/or early childhood education field a bonus
• Commitment to racial justice and centering voices of historically excluded communities

To Apply: Send Resume, 2-3 Examples of your work and brief cover letter

The Action Lab is an equal opportunity employer committed to building a diverse and inclusive team.