Marketing Manager

About WBGO

A global leader in jazz radio and an iconic institution in Newark, NJ, WBGO seeks to educate, entertain, and inspire the public by providing access and opportunity to engage with the highest-quality curated jazz, blues, and R&B programming. WBGO believes that jazz, in all its forms, represents America’s cultural gift to the world and is committed to connecting the vibrancy of the past, present, and future with that music to a global audience, creating a community of jazz lovers.

WBGO reaches a weekly audience of more than one million across all platforms—including 88.3FM in the New York/New Jersey metro area, streaming services, and social media channels. Through programs such as Jazz Night in America, produced in partnership with National Public Radio (NPR), coupled with WBGO's position as a content provider to NPR, its reach extends to millions more across the country and the world. From its home base of Newark, New Jersey—the birthplace of Sarah Vaughan and NEA Jazz Master Wayne Shorter, as well as the longtime home of saxophonist James Moody—America’s leading jazz radio station, WBGO, has long been an anchor institution in community engagement through its partnerships, concerts, education, and news programming.

Job Summary

The Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote WBGO’s programs and services. This role requires a combination of creativity, analytical skills, and strategic thinking to effectively reach our target audience and achieve our business goals.

Key Responsibilities

• • Develop and execute marketing strategies and campaigns across various channels (digital, social media, print, etc.).
  • Conduct market research to identify trends and opportunities.
  • Manage and optimize marketing budgets to maximize ROI.
  • Collaborate with cross-functional teams (Content, Business Support, etc.) to ensure cohesive marketing efforts.
  • Analyze and report on the performance of marketing campaigns using key metrics.
  • Oversee the creation of marketing materials, including content, graphics, and videos.
  • Maintain and enhance the company's online presence through SEO, SEM, and social media.
  • Monitor competitor activities and adjust strategies accordingly.
  • Stay current with industry trends and best practices.

Qualifications

• • Bachelor's degree in Marketing, Business, or a related field.
  • At least 5-7 years of demonstrated experience as an effective Marketing Manager or similar role.
  • Fluent understanding of marketing principles and techniques.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
  • Ability to think creatively and strategically.
  • Strong analytical skills and attention to detail.
  • Ability to manage multiple projects simultaneously.

Benefits

• • Competitive salary and performance-based bonuses.
  • Employee health and retirement plans
  • Paid time off and holidays.
  • Collaborative work environment.

Commitment to Diversity, Equity & Inclusion

WBGO welcomes all ethnicities, races, gender identifications, ages, sexual orientations, ableness, languages, nationalities, and religions. This multiplicity supports our effort to create a healthy and thriving workplace where we all contribute to an invaluable and indelible service for our constituency. Embodying the spirit of diversity, equity and inclusion is a core value for WBGO, as a champion of music discovery, independent, fact-based news reporting, intelligent discourse, the African American experience, and as a steadfast advocate for the communities in which we live and work.

At WBGO, our goal is to provide and maintain a work environment that fosters diversity, inclusion, mutual respect, professionalism and cooperation. Newark Public Radio is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, age, disability or handicap, sex, gender identity, marital status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.