Senior Manager of Annual Giving

Overview

The Land Trust Alliance is the voice of the land trust community. As the national leader in policy, standards and education, we work passionately to support land trusts across America so they can save more land and better serve their communities.

Our natural places and working lands are a lifeline to clean air, water, food and good health. These lands also bring us together, inspire us, and provide opportunities to recreate and recharge. The land trust community is a crucial component in this equation. With important places under continual threat, land trusts need access to the best tools, information and policy advocates. Armed with a diverse network and valuable resources, the Alliance is the land trust community’s source for the knowledge and capabilities they need to reach their goals. From tax and funding policies on Capitol Hill to innovative ideas, partnerships and initiatives, we ensure our land trust members can always be heard and achieve more.

The Alliance is seeking to elevate land conservation as a priority nationwide. We envision a reenergized, more relevant conservation movement in which land trusts join with partners that have not traditionally identified as conservation organizations, including from the for-profit sector, around our shared interest of protecting special places.

Summary Description

Reporting to the Senior Director of Principal Giving, the Senior Manager of Annual Giving will oversee a comprehensive annual individual giving program of acquisition, renewal and upgrade through direct mail, e-appeals and personal outreach as well as manage the Alliance donor gift clubs including the Guardians of the Land and Legacy Society. They will lead audience segmentation, set strategy for a robust direct mail and e-appeals program, work with creative and strategy consultants and oversee production of mailings with the assistance of the development operations team. They are critical to the Alliance’s development moves management process, helping to ensure that donors at all levels are engaged properly, thanked appropriately and quickly, and otherwise stewarded to the highest standards. They play a central role in the moves management process from initial low-level giving through renewal and upgrading, to hand-off to an assigned Relationship Manager.

Responsibilities

• Manage a comprehensive annual fund program of acquisition, renewals and upgrades through direct mail, email and personal approaches by assigned Relationship Managers. Help manage the development moves management process.
• Serve as the Relationship Manager for the Guardians of the Land (donors of $1,000-$9,999) and lower-level donors qualified for Guardian-level giving. Acquire new Guardians, renew and upgrade them using a combination of direct mail and higher-end cultivation and stewardship activities.
• Manage a robust direct mail program as well as an expanded e-appeals program, working closely with Communications. Create, implement and monitor an annual calendar of multiple solicitation and cultivation activities throughout the year in order to meet aggressive revenue goals. Create solicitation, cultivation and stewardship letters and additional materials needed for this work.
• Responsible for growing the pipeline of donors capable of becoming Guardians of the Land. Coordinate closely with the Senior Director of Principal Giving and Donor Relations Officer to move qualified Guardians and other major gift prospects into the major donor portfolios as appropriate.
• Manage the Alliance donor gift clubs including the Guardians of the Land Society, Legacy Society (planned gift donors), Sustainers (monthly/recurring donors) and others that may be created. Provide regular communication throughout the year by mail, email, and phone calls, and at events including Rally: The National Land Conservation Conference, online engagements and other special events. Ensure the appropriate level of recognition on appropriate Alliance materials and the website.
• Ensure that donors at all levels are thanked appropriately and quickly, engaged properly in various cultivation and stewardship activities and otherwise stewarded to the highest standards while being positioned for renewal and upgrading by an assigned Relationship Manager.
• Work with Development leadership and relationship managers to grow the Legacy Society and ensure unique stewardship of the members of this recognition society.

Other Duties

• Expand Individual Giving annual fund and Legacy Society direct mail, e-appeals, personal engagements as well as other opportunities to acquire donors such as coordinated marketing efforts with Communications.
• Identify and move qualified donors into the Guardians of the Land Society, and coordinate with the Senior Director of Principal Giving and Donor Relations Officer to move Guardians and other major gift prospects into major donor portfolios as appropriate.
• Oversee portions of the website dedicated to Development and all related online giving mechanisms in coordination with IT and Communication department leads.
• Support the Senior Director of Principal Giving with the Individual Giving budget process and set goals and financial projections. Report monthly on both revenue and expense budgets, donor moves and metrics, and gifts received and expected.
• Collaborate with Communications, Membership and other Alliance departments to ensure consistency with communications, messaging and solicitations.
• Participate in Alliance, Development, and Individual Giving meetings and in the annual Rally: The National Land Conservation Conference.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree and at least six years’ experience in fundraising, with experience in annual giving programs, including direct mail and email campaigns.
• Experience with planned giving a plus.
• Experience with Salesforce NPSP preferred.
• Excellent verbal and written communication skills.
• Detail oriented, with strong organizational, analytical and planning skills.
• Demonstrated excellent interpersonal, communication and presentation skills.
• Adaptive and flexible with an ability to prioritize and manage multiple tasks and a variety of demands.
• Demonstrated ability to take initiative and to work independently as well as on a team.
• Strong commitment to maintaining confidentiality and a high degree of accuracy in the management of donor records.
• Ability to work with boards and other leadership groups.
• Willingness to work a flexible schedule including occasional travel, up to 6 percent annually.
• Interest in land conservation preferred.
• Preference for Washington DC based locality.

Compensation

The budgeted salary range for this position is 85,000 -- $95,000 commensurable with skills, years of experience, physical location, and unique background and qualifications of the candidate.

The Land Trust Alliance offers a comprehensive benefits package that includes, but is not limited to, medical, dental, vision, and other health coverage; life and disability insurance; paid vacation, personal, sick, and holiday leave; and 403(b) retirement benefits.

Application

Please submit your application for this position, attaching your resume and cover letter, on the following link: https://www.paycomonline.net/v4/ats/web.php/portal/CF3ADEB4BF06BDCD626EF14936C1FEE5/jobs/207469. If the electronic application is not an option, applications will be accepted by mail to Human Resources, Land Trust Alliance, 1250 H St, NW, Suite 600, Washington, DC 20005.

The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, marital status or veteran status.