Development Marketing & Donor Engagement Associate

LEAP seeks a creative, detail-oriented Development Marketing & Donor Engagement Associate to strengthen our individual giving program through compelling supporter messaging, digital fundraising strategies, and engaging visual content.

This position plays a key role in crafting donor-facing emails, creating graphics and campaign materials, taking photos or short-form videos (when possible), supporting online fundraising initiatives, and engaging LEAP’s base of small- and mid-level supporters. The role will collaborate with the Major Gifts & Outreach Specialist, Media team, and Social Media Manager to ensure cohesive, consistent supporter engagement across all channels.

In addition to creative execution, this role supports data-informed donor engagement by using basic tools and metrics to track performance, assess what resonates with supporters, and continuously improve outreach over time. The ideal candidate is comfortable using simple dashboards, testing approaches, and feedback loops to help strengthen donor relationships and demonstrate impact.

This is an associate-level position ideal for a creative, tech-comfortable team member who enjoys donor engagement, digital fundraising, and hands-on content creation. It’s a great fit for someone who likes blending design, writing, and light photography or short-form video to support donor campaigns—especially someone excited to create compelling fundraising materials, produce simple visuals, and help strengthen everyday supporter outreach.

Responsibilities and Duties:

Supporter Messaging & Donor Engagement (40%)

Draft, design, and schedule donor-facing appeals, newsletters, stewardship updates, acknowledgments, and segmented supporter email content.

Translate program successes, speaker activities, and impact stories into clear, accessible donor marketing content.

Manage the annual appeals calendar in coordination with all members of the Development Department.

Support Giving Tuesday, year-end appeals, and ongoing donor campaigns

Utilize A/B testing to optimize email performance and supporter engagement.

Collaborate with the Social Media Manager to maintain coordinated messaging across channels.

Graphic Design & Creative Content (30%)

Produce high-quality graphics, banners, layouts, and digital assets for email, social media, campaigns, and donor materials.

Design one-pagers, impact summaries, donor collateral, and campaign visuals.

Create templates and style-consistent assets that reinforce LEAP’s brand identity.

Provide visual support for the annual report and impact report/s (graphics, layout assistance).

Photography & Short-Form Video

Capture photos or short video clips of events, speakers, staff activities (remote-friendly; smartphone acceptable).

Edit simple short-form videos (e.g., 15–90 seconds) for appeals, donor updates, and digital campaigns.

Prepare visual content that enhances storytelling and improves donor engagement.

Archive and organize photo/video assets for the Development team.

(Note: This is not a documentary/video-production role—light, campaign-driven content only.)

Digital Fundraising & Supporter Activation (20%)

Support peer-to-peer fundraising, text-to-give initiatives, and matching gift promotions.

Assist in implementing digital fundraising tools (Google Ad Grants support, donation widgets, pop-ups, landing pages).

Build and update simple campaign dashboards and tracking links for internal use.

Track basic campaign metrics (open rates, CTR, conversions) to support data-driven decisions.

Use basic performance data and supporter feedback to help assess campaign effectiveness and inform future outreach.

Assist in developing donor journeys and automated stewardship content.

Website & Landing Page Support (10%)

Update donor-related pages on LEAP’s WordPress site (design-focused changes).

Build visually engaging landing pages for campaigns, impact content, and special initiatives.

Maintain accurate and compelling supporter-facing website content.

Qualifications or Required Skills/Abilities:

Required:

2–4 years of experience in nonprofit fundraising, digital marketing, development support, or content creation.

Excellent writing skills with the ability to craft compelling and effective donor-centered messaging.

Experience creating visual content using Canva or similar tools.

2 - 4 years experience working in WordPress

Ability to take high-quality photographs (smartphone acceptable) and capture simple videos.

Basic photo/video editing skills (e.g., Canva, Adobe Express, CapCut, iMovie, or similar tools).

Experience with email marketing platforms.

Working knowledge of social media best practices and design for digital engagement.

Strong organization, attention to detail, and ability to manage multiple projects.

Creative and comfortable working in fast-paced, collaborative environments.

Preferred

Knowledge of and/or a passion for criminal justice and drug policy reform

Experience with peer-to-peer fundraising, crowd-funding, and text-to-give tools.

Familiarity with Google Ad Grants or basic digital advertising.

Experience with nonprofit fundraising campaigns and donor engagement strategies.

Basic familiarity with CRMs or donor databases.

Physical Requirements:

Prolonged periods of working on a computer

Medical, Dental, 20 days Personal Time Off (waiting periods apply), all federal holidays off, organizational closure the last week of December, allowances for cell phone and internet service and technology purchase