Director of Marketing

WHO WE ARE LOOKING FOR

LMCC seeks a full-time Director of Marketing & Communications to lead the development of LMCC’s marketing strategies and be a key voice in organizational planning. This senior-staff role will be responsible for defining institutional marketing goals and KPI’s, building our audience, supporting implementation of audience data infrastructure (CRM), and enhancing LMCC’s visibility and engagement across all platforms. In the first two years this role will have a focus on brand development and increasing the visibility of earned income programs and initiatives. The Director will oversee a two person marketing team along with seasonal consultants and will report to the Chief Operating Officer.

This position is ideal for a visionary and experienced non-profit or arts sector marketing leader with a proven track record in strategic planning, team leadership, and data-driven audience development. The ideal candidate will be passionate about arts and culture, adept at building capacity within a lean team, and eager to drive significant growth in a dynamic non-profit environment.

DUTIES AND RESPONSIBILITIES

Strategic Marketing & Communications Leadership

• Develop and implement a comprehensive, data-driven marketing and communications strategy aligned with LMCC’s institutional goals, audience development, and fundraising objectives.
• Lead the planning, execution, and evaluation of all marketing and communications initiatives, ensuring consistent brand messaging and maximum impact.
• Identify emerging trends and best practices in non-profit and arts sector marketing and audience engagement to inform strategic decision-making.

Brand Stewardship & Public Relations

• Serve as the primary steward of LMCC’s brand identity, ensuring consistent messaging, visual standards, and tone across all internal and external communications.
• Work with key stakeholders and leadership to oversee a brand overhaul project with the goal of redefining and strengthening LMCC’s market identity.
• Oversee media relations and public relations efforts, working closely with PR consultants to secure strategic media coverage and manage press inquiries.
• Act as a key spokesperson for the organization when appropriate, representing LMCC at public events and media engagements.

Audience & Donor Data Management

• Act as a collaborator and thought partner with the Director of Development to research, implement, and maintain a CRM or data management system with the goal of centralizing and analyzing audience and donor data.
• Establish clear data collection protocols and reporting mechanisms to gain deeper insights into audience demographics, engagement patterns, and donor behavior.
• Utilize data insights to refine marketing strategies, personalize communications, and improve donor cultivation efforts.

Team Leadership & Capacity Building

• Collaborate closely with the Executive Director, Director of Institutional Advancement, and program teams to ensure marketing strategies effectively support programmatic goals and fundraising initiatives.
• Directly supervise, mentor, and empower the Senior Marketing Manager and Marketing Assistant, fostering a collaborative and high-performing team.
• Optimize team workflows, allocate resources effectively, and identify opportunities for professional development to build internal capacity.
• Manage relationships with external marketing, PR, and design consultants, including overseeing all design and creator content briefs, with the goal of ensuring alignment with strategic objectives and efficient resource utilization.
• Manage the marketing and communications budget, ensuring efficient and impactful allocation of resources.