Marketing Assistant

Global Arts Live

Cambridge, MA, United States

ORGANIZATIONAL OVERVIEW

For over 30 years, Global Arts Live has been a leading force in bringing exceptional global music and dance to stages across Greater Boston. We aspire to transcend borders, cultivate community, and enrich lives through cultural diversity and artistic expression. To date, we have presented more than 800 artists from over 70 countries, performing in over 1,500 events attended by more than 1 million people.

We are in the midst of unprecedented growth as we launch a state-of-the-art performing arts center in Kendall Square, Cambridge, MA, to open in September 2026. Supported by a $20M campaign, this new venue-which includes a 400-seat theater, 125-seat cabaret space, and rehearsal studio-will further our mission and amplify our impact.

MARKETING ASSISTANT JOB OVERVIEW

Global Arts Live seeks a Marketing Assistant to play a critical role in our organization's external communications. You will work closely with the Director of Marketing, Marketing Manager, and Graphic Designer to create and implement print and digital designs and communications. This role is an excellent position for an early-career professional, offering hands-on experience across many components of the marketing, communications, and creative sectors.

RESPONSIBILITIES

Digital

• Assist in the creation and execution of email marketing campaigns
  • Create compelling content
  • Segment target audiences
  • Monitor email campaign performance
  • Provide insights for continuous improvement.
• Acquire and download artist assets
• Maintain an efficient and organized file storage system.
• Assist in social media management
  • Identify trends and competitor social media strategy
  • Manage and schedule posts that align with brand messaging
  • Monitor and respond to audience interactions, comments, and messages
  • Track and analyze performance metrics using Meta Ads Manager and Meta Insights
• Monitor and report on website analytics using Google Analytics
• Implement on-page and off-page SEO strategies
  • Conduct keyword research and analysis to identify opportunities for improved search engine rankings
  • Update meta data on website
• Update and maintain the website

Outreach

• Represent Global Arts Live at concerts and events as a member of the Marketing/Development team
• Identify and engage community organizations that align with our programming.
• Assist with the CONNECT program, which provides access to Global Arts Live programming for underserved communities
  • Identify new participating organizations
  • Collect feedback from individuals and participating organizations
  • Track engagement

Design

• Handle program note creation and distribution
  • Acquire content for program notes
  • Layout in InDesign
  • Coordinate printing and delivery
• Create visually compelling content including digital flyers, social posts, and videos
• Resize images for deployment across digital platforms

Other

• Answer phones and take ticket orders
• Contribute to the management of constituent data

QUALIFICATIONS

Not sure you meet 100% of our qualifications? Research shows that cis men apply for jobs when they fulfill an average of 60% of the criteria, while others tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply.

We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're taking the next step in your career path, looking to transition, or returning to work after a gap in employment, we will be glad to have you on our radar.

• A minimum of 1 year experience in an office environment, preferably in a marketing role
• Proven experience with the Adobe Suite, including InDesign
• Experience with social platforms including Facebook, Instagram, TikTok, and LinkedIn
• Detail-oriented; excellent organizational and operational skills
• Strong written and verbal communication skills
• Ability to manage multiple tasks in a fast-paced environment
• Technologically savvy
• Willingness to work as a team player and individual contributor
• A passion for social media, digital marketing, and graphic design with an eagerness to learn
• Comfortable brainstorming fresh content ideas
• Passion for music and dance
• Desire to engage with diverse audiences

OTHER REQUIREMENTS

• Ability to lift up to 30 lbs.
• Ability to climb two flights of stairs

HOURS

• Regular M-F office hours (remote work permitted for 60% of week) plus occasional evening and weekend hours, primarily during performance season (September-June).

COMPENSATION

This is a full-time, exempt position with an annual salary of $50,000, commensurate with experience. Benefits include health, dental, disability and life insurance; SIMPLE Cafeteria flexible spending account; paid vacation, sick, and personal days; and 10 paid holidays.