Marketing Lead

About ScholarMatch

Founded in 2010 by author Dave Eggers, ScholarMatch began as a scholarship crowdfunding platform and has since evolved into a full-service college access and persistence organization.

At ScholarMatch, we are committed to supporting first-generation college students from low-income backgrounds earn a bachelor’s degree within five years. We’re working towards realizing our vision where all students have access to higher education, support to persist to graduation, and opportunities to succeed in fulfilling careers.

Education opens doors to opportunity and social mobility by allowing students a chance to build fulfilling careers. However, the road to higher education is paved with challenges that can be particularly daunting for first-generation college students. We strive to change this scenario for young people from low-income backgrounds by offering them comprehensive support services focusing on individualized college and career advising, targeted scholarships, and ongoing mentorship from high school to college graduation and the launch of their careers.

Our ultimate goal is to nurture a community of young people who can successfully navigate the higher education landscape, confronting its challenges, breaking barriers, and redefining success on their paths to graduation and beyond. Learn more at ScholarMatch.org.

Position Description

ScholarMatch is seeking a full-time, exempt Lead to play an important role in our growing non-profit. The Marketing Lead will support our growing communications and development efforts. This position plays a vital role in amplifying our mission, deepening engagement with key stakeholders, and ensuring consistent and compelling messaging across all platforms.

Reporting to the Director of Development, the Marketing Lead will assist in creating content, managing digital channels, executing marketing campaigns, and supporting storytelling initiatives. This is an excellent opportunity for a detail-oriented, creative individual who is passionate about education equity and eager to contribute to a mission-driven team.

ScholarMatch offers flexible hours with some remote capability depending on business needs; evenings and weekend hours may be required as needed. This is a union position and may require occasional travel throughout the San Francisco Bay Area and/or Greater Los Angeles.

The candidate must live in California.

Primary Responsibilities

• Assist in developing and implementing marketing and communications plans to reach students, families, volunteers, donors, and the general public
• Create and schedule content across digital channels, including email, website, and social media
• Design marketing collateral such as flyers, graphics, one-pagers, and slide decks using brand templates
• Help maintain the content calendar and ensure timely execution of campaigns and communications
• Support storytelling efforts by interviewing students, volunteers, and staff and writing short profiles or blurbs for various platforms
• Collaborate with program staff to gather program data, student stories, and key updates to highlight impact
• Support in updating the ScholarMatch website as needed
• Monitor social media platforms, respond to inquiries, and engage with our online community
• Track engagement metrics and help analyze performance of marketing efforts against goals
• Conduct market research to identify trends, marketing opportunities, and new marketing and promotional channels
• Collaborate with the Communications Manager and other teams as needed for branding ideas, graphic designs, content development, and promotional materials
• Support with logistics for organization-wide events, ensuring seamless coordination, promotion, and engagement across teams
• Support with logistics for all ScholarMatch fundraising campaigns
• Maintain organized systems for digital assets, photos, and media releases
• Perform all other duties and tasks as assigned, “all hands-on deck” mindset

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field
• Three (3) years of relevant experience in marketing, digital communications, or nonprofit outreach
• Experience working with first-generation, low-income college students or in the education sector
• Strong writing, editing, and storytelling skills with an eye for detail
• Familiarity with digital marketing tools such as Mailchimp (or similar), Canva, Hootsuite, Google Analytics, and social media platforms
• Basic knowledge of CMS platforms such as Wordpress
• Proficiency in MacOs, MS Office and GSuite
• Ability to project manage with competing deadlines and deliver high-quality work
• Strong interpersonal skills; comfort working across teams and engaging diverse audiences
• Must be able to hold sensitive information confidentially and engage with empathy and responsibility
• Must be flexible and adaptable in a fast-paced, collaborative environment
• Must be comfortable working in an anti-racist organization with a diverse group of external callers and visitors and internal staff at all levels

Compensation and Benefits

Starting salary is commensurate with experience, regional location, and is based on a competitive public interest salary scale.

ScholarMatch practices a transparent, negotiation-free salary process. While starting salary is commensurate with experience, regional location, and is based on a competitive public interest salary scale, ScholarMatch aims to provide a living wage to all staff:

The salary range for this position is:

• San Francisco Bay Area: $72,300 - $88,063
• Greater Los Angeles Area: $65,000 - $75,706

As a growing organization, ScholarMatch prides itself in offering a competitive benefits package:

• 100% paid medical, dental, vision, and basic term life for full-time employees
• 401k retirement plan with 4% employer automatic contribution, 100% vested on day 1
• 20 accrued PTO days per year
• 11 paid holidays every year, birthday off, plus a staff-wide “winter break” from Christmas Eve through New Year’s Day with reduced workload
• Annual retention bonus that increases with every year
• Eligibility for a one-month paid sabbatical after your 5-year anniversary
• FSA/HSA
• Chiropractic/Acupuncture
• Pre-tax commuter benefits
• Phone and internet stipend
• Staff and dependent EAP access

How to Apply

Apply online through the career page: scholarmatch.org/careers

ScholarMatch does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

ScholarMatch is an equal opportunity and inclusive employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Please join us!

As a growing organization, ScholarMatch prides itself in offering a competitive benefits package:

• 100% paid medical, dental, vision, and basic term life for full-time employees
• 401k retirement plan with 4% employer automatic contribution, 100% vested on day 1
• 20 accrued PTO days per year
• 11 paid holidays every year, birthday off, plus a staff-wide “winter break” from Christmas Eve through New Year’s Day with reduced workload
• Annual retention bonus that increases with every year
• Eligibility for a one-month paid sabbatical after your 5-year anniversary
• FSA/HSA
• Chiropractic/Acupuncture
• Pre-tax commuter benefits
• Phone and internet stipend
• Staff and dependent EAP access