Marketing Content Specialist (Temp to Hire)

OVERVIEW: Heart of America is on a mission to transform learning spaces—and we’re telling powerful stories along the way. Our Marketing efforts are strong, but we know they can be even better. That’s where you come in. We’re looking for a creative, strategic, and community-rooted Content Specialist to help us elevate our voice and amplify our impact. You’ll be at the heart of our storytelling—crafting compelling content across digital and traditional channels that showcases the hundreds of school transformations we lead nationwide.

This isn’t just a job—it’s a chance to shape how the world sees our work and the communities we serve, ensuring their voices are heard and valued.

JOB LOCATION: Hybrid: This position can be based in either Washington, DC, or Minneapolis/St. Paul, MN

KEY PEOPLE:

Team: Marketing Collaborating Positions: President, Vice President, Program Delivery, Vice President, Finance, Vice President, Operations, Program Delivery Team, and agency/consulting partners.

SUPERVISOR: Sr. Director Marketing

COMPENSATION: The pay range for this role is $60,000 - $68,000, commensurate with experience.

KEY RESPONSIBILITIES:

Content Strategy & Planning

• Develop and implement a content strategy that aligns with organizational goals and campaign timelines
• Maintain and manage an editorial calendar across platforms (website, email, social media, print).
• Work with internal stakeholders to source content ideas and identify storytelling opportunities

Content Creation & Management

• Write, edit, and proofread high-quality content, including blog posts, email marketing, donor communications, social media captions, reports, and campaign materials
• Design compelling imagery and graphics that align with our strategy, bring inspiration to others, and tell our unique stories
• Ensure content is tailored to target audiences, including funders, partners, donors, media, and beyond, and optimized for each platform
• Maintain a repository of photo assets and digital files, ensuring all event photos are cataloged

Content Editing & Quality Control

• Proofread and edit content for grammar, clarity, tone, and SEO best practices
• Ensure all content complies with brand guidelines and legal requirements
• Maintain a content calendar for scheduling and timely publishing

Content Distribution & Channel Management

• Coordinate with marketing, PR, and program teams to develop and create content
• Post and manage content across multiple platforms (website, blog, social media, etc.)
• Develop and maintain content guidelines and documentation to ensure content is updated, relevant, and accurate over time.
• Use WordPress to manage and publish website content

Reporting

• Track content performance and engagement using analytics tools
• Use insights to refine and improve strategy over time
• Provide monthly and quarterly reports to the leadership team

Project Management

• Work cross-functionally with Marketing and PR, Development, Operations, and Project teams
• Lead content-related projects from conception to execution
• Manage content budgets, timelines, and resources
• Keen ability to prioritize projects and tasks with strong time management skills

Other duties

• Support HOA projects and events on site as needed

SKILLS AND KNOWLEDGE:

• 3–5 years of experience in content creation, journalism, marketing, or communications, ideally in a nonprofit or mission-driven setting
• Exceptional writing, editing, and storytelling skills
• Experience managing editorial calendars and cross-channel campaigns
• Familiarity with WordPress, Mailchimp, and design tools like Canva and Adobe Creative Suite
• Understanding of SEO and digital engagement metrics
• Strong project management skills and attention to detail
• A collaborative spirit and ability to work across departments and with external partners
• Passion for community-centered storytelling.

ABILITIES & COMPETENCIES:

• Displays a strong passion for HOA’s mission and works collaboratively with leadership and cross-functional teams
• Demonstrates high levels of integrity, professionalism, and decision-making capabilities
• Exceptionally organized, with the ability to manage multiple projects, tasks, and deadlines simultaneously
• Excellent verbal and written communication, with the ability to adopt and maintain the organization’s brand voice and tone
• Skilled in developing and maintaining a consistent organizational voice that translates into engaging and dynamic content
• Proven ability to develop and lead long-term content and communications projects
• Takes a hands-on approach to leading and executing initiatives across departments
• Thrives in fast-paced environments and excels at managing competing priorities with composure and efficiency
• Adept at engaging diverse stakeholders, including foundations, corporate sponsors, board members, and community partners
• Strong analytical and organizational skills, with attention to detail and accuracy
• Capable of delivering compelling presentations in both small meetings and large public forums
• Technologically proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), with working knowledge of Google Analytics and other digital tools
• Ability to travel to project locations to support HOA projects and events.

ABOUT HEART OF AMERICA:

Heart of America (HOA) is a national nonprofit organization that has provided high-quality education resources and transformed spaces in under-resourced schools into modern learning environments so that students and communities can learn and grow. Over the past 28 years, HOA has served more than 2.5 million students in need by distributing more than 4.4 million books, infusing $14.3 million in technology, and transforming nearly 1,400 community libraries, cafeterias, gymnasiums, college and career centers, tech labs, and many more educational spaces across North America.

At HOA, we look for people who work with their heads AND their hearts. Talent is essential, but talent is not enough. We are looking for people who are passionate about our mission and goals and who are committed to an organizational culture based on compassion, integrity, respect and cooperation.

HOA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.