Paid Media Associate, Digital Solutions

UJA-Federation of New York is the largest local philanthropy in the world. For more than 100 years, we’ve brought New Yorkers together to solve some of the most pressing problems facing our community. Thanks to our network of hundreds of non-profits, we can leverage our expertise across any number of areas — including health and human services, arts and culture, and education — to care for Jews everywhere and New Yorkers of all backgrounds, respond to crises close to home and far away, and shape our Jewish future. Our reach extends from New York to Israel to nearly 70 other countries around the world, touching 4.5 million people each year.

As a Paid Media Associate, you'll play a key role in the day-to-day management of UJA’s digital marketing efforts, helping to execute and optimize our paid media campaigns across various digital channels including social media, search, display, and programmatic platforms. In this role, you'll be assisting with campaign setup, monitoring, and basic optimization to ensure the smooth execution of paid media strategies.

This position works closely day-to-day with the Digital Media Manager and collaborates with internal marketing and creative teams and external vendors to execute and improve paid media campaigns. This role is ideal for an entry- to mid-level professional eager to build their skills in paid media and contribute to impactful campaigns in a fast-paced, collaborative, and mission-driven environment.

Key Responsibilities

• Assist in the setup and programming of paid media campaigns across various platforms, including Meta, Google Ads, and programmatic platforms.
• Implement audience targeting and ad placements as directed by the Senior Digital Strategist.
• Ensure accurate tagging and tracking for campaign performance monitoring.
• Monitor live campaigns to ensure proper delivery and performance.
• Assist with basic optimizations, such as adjusting bids, budgets, and targeting parameters under the guidance of the Manager.
• Identify and escalate performance issues or opportunities for improvement.
• Compile performance data and assist in preparing reports on key campaign metrics (e.g., impressions, clicks, conversions).
• Contribute to post-campaign analyses to evaluate outcomes and identify learnings.
• Work closely with creative teams to ensure timely delivery of assets for campaigns.
• Communicate with external vendors and platform representatives to address issues or gather insights.
• Support cross-departmental collaboration to align paid media efforts with broader organizational goals.
• Stay updated on platform updates, best practices, and industry trends.
• Assist in testing new ad formats, targeting capabilities, and emerging platforms.

Qualifications

• Bachelor’s degree or equivalent experience.
• 1–3 years of experience in digital advertising, paid media, or a related field.
• Hands-on experience with ad platforms like Google Ads, Meta Ads Manager, or similar tools.
• Strong attention to detail and organizational skills, with the ability to manage multiple tasks simultaneously.
• Familiarity with Excel or Google Sheets for data analysis and reporting.
• Effective communication skills and ability to collaborate within a team environment.
• Strong analytical skills with the ability to understand performance metrics and interpret data is preferred.
• Familiarity with programmatic platforms and audience segmentation tools is a plus.
• Knowledge of A/B testing and performance optimization techniques is a plus.
• Experience in nonprofit marketing or mission-driven organizations is a plus.

Reports To: Digital Media Manager

Salary Range: The salary range for this role is $66,300 – 68,000, commensurate with experience and qualifications listed above.

Great Perks. Because We Appreciate Great Employees.

TIME OFF

We offer a generous number of vacation days and have the Jewish holidays off as well. Fridays our offices close early (October to March at 3:00 pm and April to September at 4:00 pm). All so you can relax and recharge.

HYBRID MODEL

We’re operating on a hybrid work model: three set days in the office and two days remote. So enjoy the best of both worlds — the comforts of home and the energy of the office.

HEALTH CARE

UJA provides a top-tier medical and dental plan, along with a flexible spending account. We also offer life insurance. And for a small cost you can take part in on-site yoga and exercise classes at our Manhattan office. Wellness matters to us.

PLANNING FOR RETIREMENT

UJA employees can enroll in a pension plan and tax deferred annuity.

CAREER DEVELOPMENT

Classes, workshops, and compelling speakers will keep you at the top of your game.

COMMUNITY

We come together as a staff to commemorate holidays (from Rosh Hashanah to MLK Day), volunteer at nonprofits, and celebrate our accomplishments together. (Our chocolate chip cookies are legendary!)

SOME MORE (YES, MORE!)

We also offer a commuter benefit plan, so you can get to work and feel good about it.