Associate Director, Marketing & Communications

About BRIC:

BRIC is a leading arts and media institution anchored in Downtown Brooklyn whose work spans contemporary visual and performing arts, media, and civic action. For almost 50 years, BRIC has shaped Brooklyn’s cultural and media landscape by presenting and incubating artists, creators, students, and media makers. As a creative catalyst for its community, BRIC ignites learning in people of all ages and centralizes diverse voices that take risks and drive culture forward. BRIC builds Brooklyn’s creative future.

About the Associate Director, Marketing & Communications Role:

BRIC seeks an Associate Director, Marketing & Communications to support the development and execution of marketing plans across programming, oversee social media strategy, and ensure brand consistency. This role manages day-to-day marketing operations and partners with the Director on long-term strategy.

What You’ll Do in the Role:

The Associate Director, Marketing & Communications will be responsible for the following in addition to any other project as assigned by their manager, the Director of Marketing & Communications:

Strategy & Campaign Leadership

• Oversee and implement data-driven marketing campaigns for BRIC’s event-based and institutional programming.
• Support the Senior Director of Marketing & Communications in shaping the public-facing voice, messaging, and positioning across all program areas.
• Develop and manage advertising strategies (paid and organic) across platforms, including Google, Meta, and emerging channels, within established budgets.

Team Leadership & Workflow Management

• Direct and manage two Marketing & Communications Managers in guiding strategy, execution, and professional development.
• Oversee the Social Media Manager in content strategy, campaign execution, and archival amplification.
• Support cross-departmental marketing efforts across teams—Education, Performing Arts, Contemporary Arts, BRIC TV, Community Media, Partnerships, Government Affairs, Rentals—to ensure alignment and balance workloads.
• Collaborate with the Senior Director to manage workflow across design and web teams, ensuring timely and cohesive output.

Operations & Cross-Department Coordination

• Create and manage comprehensive marketing calendars and systems that reflect institutional priorities.
• Prioritize competing departmental needs and ensure strong stakeholder communication and support.
• Oversee website updates and ensure brand consistency across all digital platforms.
• Manage production of signage, collateral, and institutional materials.

Data, Insights & Reporting

• Lead tracking, analysis, and reporting of marketing performance, using insights to guide strategy and resource allocation.
• Oversee audience surveys and campaign summaries for key events.

Partnerships & External Relations

• Support the Senior Director in shaping PR strategy and managing external agency relationships.
• Build and maintain partnerships with peer arts, cultural, and social justice organizations across New York City, identifying opportunities for cross-promotion and audience growth.
• Represent BRIC as an ambassador at events and public programs.

Additional Support

• Partner with the Senior Director on institutional messaging and non-event programming.
• Contribute to special projects and strategic initiatives as assigned.

You’ll Bring these Skills and Strengths to the Role:

• Experience & Qualifications: Bachelor’s degree in marketing, communications, arts, and media, or a related field, or equivalent progressive experience; 4+ years of relevant experience, including 2+ years in a leadership role that involved overseeing and managing staff.
• Mission & Values Alignment: A passion for BRIC’s support of the arts in Brooklyn and a deep commitment to building community, igniting learning, and making change through the arts and creativity.
• Detail-Oriented: Demonstrates love for writing, and possesses a strong passion for the power of words. Exhibits exemplary grammar, proofreading, editing, and communication skills while being attentive to accuracy.
• Excellent Time Management: Organized, deadline-driven, and adept at managing multiple competing priorities.
• Deep Knowledge of the Arts: Can speak about the Arts and communicate effectively with artists, curators, and audiences in a language and framework that they understand.
• Experience with Data Analytics: Utilizes data and metrics to inform strategic decision-making and both long-term and short-term planning.
• Collaborative: Ability to work across departments and teams, synthesizing information and workstreams.

Other Things to Know:

• Compensation: The annual salary range for this position is $65K - $80K.
• Status and Location: This is a full-time, exempt, hybrid role based in our Brooklyn office.
• Benefits: BRIC has a comprehensive benefits package, including: paid time off, 403B retirement plan, pre-tax transit cards, medical flexible spending plans and more. BRIC currently pays 100% of the premium for employee medical, dental, and vision coverage starting on the first of the month after 2 months of employment.
• Mission & Values: BRIC is committed to building Brooklyn's creative future. We advance opportunities for visual artists, performers, and media makers. We present bold work that reflects diverse audiences and speaks to the world. We ignite learning in people of all ages. We unite Brooklyn through art and creativity to build community and make change.

How to Apply:

All applicants must submit a resume together with a cover letter outlining the ways in which their skills and experience align with our specific needs via our online application portal found here on our website. Candidates of color and from traditionally underrepresented backgrounds are highly encouraged to apply.

BRIC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, military and veteran status, genetic information or any other factor which cannot be used as a basis for an employment decision.

Compensation: The annual salary range for this position is $65K - $80K.

Status and Location: This is a full-time, exempt, hybrid role based in our Brooklyn office.

Benefits: BRIC has a comprehensive benefits package, including: paid time off, 403B retirement plan, pre-tax transit cards, medical flexible spending plans and more. BRIC currently pays 100% of the premium for employee medical, dental, and vision coverage starting on the first of the month after 2 months of employment.