CCEFN Campaign Communications Director

Position Title: Campaign Communications Director

Reports to: Executive Director

Direct reports: None

Location: Candidate will ideally live within two hours of the D.C. metro / DMV area or have willingness to relocate

Annual Pay Range: $115,000-140,000

Classification: Full-time; Exempt; At-Will

The Child Care For Every Family Network brings together the people directly involved in and impacted by child care—parents, providers, and advocates—to build a racial and gender justice-centered child care infrastructure that is accountable to those who have been most harmed by our lack of investment and currently underfunded programs. We are convening families, organizations, and providers across localities, states, and the nation to develop shared strategies to fundamentally transform child care.

POSITION SUMMARY

The Campaign Communications Director plays a central role in advancing the Child Care for Every Family Network’s federal and political strategy by shaping and coordinating narrative, messaging, and earned media efforts across national and state partners. Reporting to the Director and working closely with the Network’s Communications Director, this role co-leads the development of a shared national narrative framework that anchors all federal-facing work, supports power-building and legislative campaigns, and strengthens alignment across the child care movement.

This is a senior role requiring deep experience in campaign communications, narrative strategy, earned media, and cross-movement coordination, with a strong understanding of federal policy and compliant political communications.

RESPONSIBILITIES AND TASKS

Federal Campaign Communications Strategy & Narrative Leadership

• Co-develop and maintain a shared national narrative framework to anchor all external-facing communications.
• Ensure consistent messaging across state and national partners about universal child care and the Vision Bill.
• Socialize narrative frameworks with key national tables and care movement partners.
• Send daily/weekly news clips to internal staff team and key partners as needed
• Co-produce a weekly communications report with narrative toplines and media guidance for Network partners

State & Federal Power Building & Earned Media

• Create earned media moments around national days of action and congressional scorecard releases that elevate parent and provider leadership.
• Partner with states to connect federal strategy to local storytelling and organizing.
• Create opportunities for local organizing and state organizations to be featured in national media
• Develop political communications toolkits and provide training to state partners on safe and strategic 501(c)4 messaging (e.g., voter guides, scorecards, accountability narratives).
• Coordinate earned media and digital strategies to elevate child care as a defining political issue in the 2026 cycle.
• Collaborate with states on communications plans for key moments (recess actions, accountability launches, scorecard releases).
• Ensure all political messaging reinforces the national narrative framework and broader federal campaign while also aligning with long-term movement messaging and overall vision.
• Lead media and message trainings for state partners and spokespeople.
• Coach campaign spokespeople on effective messaging and media engagement.

Political (501(c)4) Communications Strategy

• Develop compliant 501(c)4 messaging and political communications tools to support electoral engagement and accountability efforts.
• Provide narrative and messaging support to political strategy and campaign work.
• Clarify and maintain political communications protocols and compliance guidance to ensure alignment with legal requirements and national strategy.
• Develop candidate and issue-area campaign materials including talking points, social media content, literature, ads, voter contact scripts and candidate toolkits.
• Run targeted digital campaigns.
• Utilize EveryAction and other organizing platforms to develop user-friendly actions that build audiences and engagement.
• Implement online to offline organizing strategies.

Lobbying & Legislative Support

• Provide communications support for lobbying efforts, including one-pagers, story packets, values-based talking points, and district-level data visuals.
• Participate in Lobby Team meetings to coordinate closely with legislative strategy and bring asks, information, and updates to Communications & Narrative Work Group meetings.

Vision Bill Communications & Storytelling

• Lead communications strategy to socialize the Vision Bill through toolkits, explainer content, sample op-eds, and coordinated earned media.
• Launch and manage a movement-wide, vision-focused storytelling campaign that centers families and providers.

Cross-Movement Collaboration

• Support development of joint messaging frameworks and narrative alignment tools to position child care within broader justice and economic policy fights.
• Strengthen relationships with allied movements and national partners to support coordinated communications strategies.

Rapid Response & Federal Moment Management

• Maintain rapid coordination channels with Network partners to respond to federal threats and opportunities.
• Develop rapid response tools (talking points, social templates, press guidance) to support state and federal mobilization during key moments.

Support with overall Network communications as needed

NECESSARY EXPERIENCE, KNOWLEDGE, SKILLS AND ABILITY

• Commitment to Child Care for Every Family Network’s mission and values
• Commitment to personal anti-racism work
• Experience working in racially and culturally diverse environments with people of all abilities and backgrounds
• Experience working to create and fully implement strategies and campaigns in a fast-paced environment
• 5+ years of experience in campaign communications, narrative strategy, earned media, and/or political communications
• Demonstrated success developing messaging frameworks and leading communications strategies for campaigns or movements
• Experience supporting legislative, electoral, or advocacy campaigns
• Strong understanding of 501(c)4 communications compliance and political messaging boundaries
• Demonstrated experience collaborating with partner organizations and cross-movement coalitions
• Experience building relationships with reporters, pitching stories, leading media and messaging training, coaching spokespeople.
• Excellent project management and organizational skills
• Ability to work independently and as part of a collaborative and interdependent team
• Excellent verbal and written communication skills in English
• Strong computer skills, including Microsoft Office, Google Workspace, video conferencing technology, and digital communications platforms
• Ability to work from home with a fully remote team
• Availability for some evening and weekend hours to accommodate meetings, actions, and rapid response needs
• Travel as needed to support work.
• Availability to work East Coast working hours.

VALUED AND NON-ESSENTIAL EXPERIENCE, KNOWLEDGE, SKILLS AND ABILITY

• Fluency in Spanish or another language
• Experience in child care, care economy, or family policy campaigns
• Graphic design experience using Canva and/or Adobe Design Suite
• Experience using Buffer or similar social media scheduling and analysis tools
• Experience with utilizing EveryAction and other organizing platforms to develop user-friendly actions that build audiences and engagement.
• Experience developing candidate and issue-area campaign materials.
• Experience running targeted digital advocacy and/or political campaigns.
• Experience implementing online to offline organizing strategies.

Compensation and Benefits

Salary range: $115,000-$140,000

Benefits: Comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance for employees (and their families). Employees are able to enroll in 401k retirement plan and are eligible for a 3% automatic contribution and up to a 3% employer match on 401k contributions. Employees are also eligible for pre-tax transportation benefits. Employees will receive 200 hours of vacation time, 80 hours of health leave, up to 2 days of casual leave, and 20 hours of volunteer leave annually. Employees will also receive 13 paid holidays throughout the calendar year. Employees are eligible for 12 weeks of paid family and medical leave after 90 days of employment.