Social Media Brand Strategy Fellow

About Project RELO

Project RELO is a mission-driven nonprofit focused on building resilience, preparedness, and connection across veteran and civilian communities. Through strategic initiatives, community engagement, and national-level programming, Project RELO aims to create lasting impact by strengthening individuals, teams, and communities before, during, and after critical events.

As the organization enters a phase of national growth, we are expanding our brand presence and digital storytelling to better connect with our audience, partners, and supporters.

Role Overview

This is not a traditional internship.

The Social Media Brand Strategy Fellow will play a key role in shaping and executing Project RELO’s digital voice, content strategy, and campaign development across platforms such as Facebook and Instagram, with opportunities to expand into additional channels.

This role is designed for an individual seeking real ownership, strategic input, and portfolio-level work within a mission-driven organization.

Key Responsibilities

• Develop and refine Project RELO’s social media brand voice and positioning
• Build and manage a structured content calendar across Facebook and Instagram
• Conceptualize and execute campaigns tied to events, fundraising, and awareness initiatives
• Create or direct short-form content (Reels, Stories, visual storytelling)
• Analyze performance metrics and adjust strategy accordingly
• Identify opportunities for platform expansion (TikTok, LinkedIn, etc.)
• Collaborate directly with leadership on growth and engagement strategy

Key Deliverables (Portfolio-Driven)

• 12-week social media strategy plan
• Full campaign concept + execution (event or initiative-based)
• Content system (calendar, templates, posting framework)
• Performance analytics report with recommendations
• Optional: platform expansion strategy

Qualifications

• Strong understanding of social media platforms and trends
• Strategic thinker with creative execution ability
• Self-starter comfortable with ownership and ambiguity
• Interest in mission-driven work, community impact, or nonprofit growth

Preferred Qualifications

• Current military member serving on Active Duty, Reserve, or National Guard
• Veteran or retired member of the U.S. Armed Forces
• Prior experience working with military, veteran, or first responder communities
• Experience developing or executing social media strategies for brands, organizations, or campaigns
• Demonstrated ability to create engaging short-form content (Reels, Stories, or similar formats)
• Strong understanding of brand voice, storytelling, and audience engagement
• Experience analyzing social media performance metrics and adjusting strategy accordingly
• Comfortable working in a fast-paced, evolving environment with a high degree of ownership
• Strong interest in mission-driven work, resilience, preparedness, or community-building initiatives
• Experience attending, supporting, or capturing live events (content creation, storytelling, or brand coverage)
• Familiarity with tools such as Canva, Adobe Creative Suite, CapCut, or similar content creation platforms
• Exposure to nonprofit marketing, fundraising campaigns, or community engagement initiatives

Structure

• Duration: 12 weeks (with potential for continued involvement)
• Time Commitment: ~ 5-10 hours per week
• Format: Primarily virtual, with optional involvement in live events
• Compensation: Small Stipend

Why This Role

This opportunity is designed to provide:

• Real-world campaign ownership
• Direct access to executive leadership
• Tangible, portfolio-ready work
• The ability to see strategy implemented in real time
• Meaningful contribution to a growing national nonprofit

Benefits & Perks

Real Campaign Ownership

• Lead and execute social media campaigns from concept to launch, with the ability to see your work make a measurable impact in real time.

Portfolio-Defining Work

• Develop strategy decks, campaigns, and content systems that are fully usable in your professional portfolio.

Direct Access to Executive Leadership

• Work closely with senior leadership, including the Strategic Growth Officer, gaining insight into high-level decision-making and organizational growth strategy.

Hands-On Experience with a Growing National Nonprofit

• Contribute to an organization actively expanding its reach, partnerships, and national presence.

Creative Freedom & Strategic Input

• Bring your ideas to life in an environment that values innovation, initiative, and ownership.

Flexible, Remote Work Environment

• Work primarily remotely with flexible scheduling (10–20 hours per week), allowing balance with academic commitments.

Live Event Experience (Optional)

• Opportunity to support and capture content at real-world events, gaining hands-on brand storytelling experience.

Professional Mentorship & Feedback

• Receive ongoing guidance, feedback, and mentorship to support your development as a strategist and creative professional.

Letter of Recommendation & Career Support

• High-performing interns may receive a formal letter of recommendation and continued professional support.

Opportunity for Continued Involvement

• Potential to extend beyond the initial 12-week period into a longer-term role or volunteer leadership position.