American Marketing Association SUNY Oneonta

The purpose of the SUNY Oneonta Collegiate Chapter of the American Marketing Association is:

1. To foster scientific study and research in the field of marketing;

2. To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;

3. To improve the methods and techniques of marketing research;

4. To develop better public understanding and appreciation of marketing problems;

5. To study and discuss legislation and judicial decisions regarding marketing;

6. To improve marketing personnel;

7. To record progress in marketing through the publication of outstanding papers;

8. To encourage and uphold sound, honest practices, and to keep marketing work on a high ethical plane;

9. To promote friendly relations between students, faculty, and business people.