Center on Global Brand Leadership, Columbia Business School

Columbia Business School's Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today's leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.

The Center also hosts the BRITE conference series which looks at how technology and innovation are transforming the ways that companies and organizations build and sustain great brands.