Founded in 2003, Milwaukee Preservation Alliance is a growing and dynamic private, non-profit, member-based organization whose mission is devoted to promoting stewardship and awareness of the historic, cultural, and economic value of Milwaukee’s built heritage. MPA aims to strengthen Milwaukee’s neighborhoods by advocating for preservation in order to foster a strong and vibrant community. MPA’s vision is to “make preservation mainstream” by demonstrating to residents, business proprietors, and building owners the link between historic preservation and viable economic development, environmental sustainability, and social justice. MPA supports a broad understanding of historic preservation that incorporates much more than buildings and includes intangible and cultural heritage, landscapes, and sense of place. We seek to be a vibrant and people-centric preservation organization for the 21st century and beyond, welcoming diverse audiences and perspectives, embracing partnerships, and providing thought leadership on what preservation can do for people and planet.