Rewriting Extinction

We are Rewriting Extinction, a storytelling campaign to raise money and awareness for seven projects to tackle BOTH the climate and the biodiversity crisis. These projects are evidence-based, actionable, and ready to rollout in the next 12 months and will help stop species going extinct, once and for all. Our overarching plan comprises projects from Greenpeace, World Land Trust, Born Free, Re:wild, The Wildlife Trusts, Reserva and Rewilding Europe, and promotes simple, but powerful, actions we can all take.

Our campaign and work is supported by celebrities include Ricky Gervais, Cara Delevingne, Jane Goodall, Taika Waititi and over 300 creators from across the planet.

We want to represent a moment in time when collectively, we put species extinction and biodiversity to the top of all our agendas. By protecting and restoring the ecosystems and environments they live in, species can flourish without human intervention. We are a 12 month campaign designed to make a permanent, lasting difference to the futures of key species that desperately need our help… one year to make a real difference.