Entertainment Identifier Registry (EIDR.org)

EIDR (The Entertainment Identifier Registry) was founded in 2010 as a US-based non-profit [tax status 501(c)6 ] (Oregon-registered Mutual Benefit corporation) run on a cost-recovery basis. Like ISBN numbers for books, or UPC/EAN codes for consumer packaged goods - we offer a service of Unique IDs for film and television content. Our participants come from both commercial and non-commercial areas. We have a special outreach to Universities, Archives, and Museums, as well.

Why EIDR?

The emergence of digital technologies has transformed every aspect of the professional audiovisual supply chain from content creation and post-production to distribution and consumption and created new opportunities for all stakeholders. With these opportunities also come challenges, such as more complex value chain interactions and an explosion in the number of assets relevant to commerce.

Effective monetization of these assets through an increasing number of distribution channels requires a widely adopted industry standard universal identifier registry that supports the full range of asset types and relationships between assets. The Entertainment Identifier Registry Association (EIDR) is established to provide this foundational service to all industry participants at low cost.