LoveYourBrain

The LoveYourBrain Foundation is a national non-profit that improves the quality of life of people impacted by traumatic brain injury (TBI) and raises awareness about the importance of brain health.

Guided by their family’s experience, brothers Kevin and Adam Pearce established LoveYourBrain in 2014 following Kevin’s severe TBI from a snowboarding accident before the 2010 Olympics. Kevin’s remarkable resilience was transformed into the award-winning HBO Documentary, “The Crash Reel,” which brought to light the challenges and prevalence of TBI. In response, LoveYourBrain developed programs and resources designed to create community and foster resilience for the TBI community. Learn more about our story here.

To-date, LoveYourBrain has supported over 36,000 people worldwide, through research-backed programs offered at no cost to empower the TBI community with new tools, resources, and connections. In 2023, Adam Pearce was named a CNN Hero for his leadership and LoveYourBrain's global impact.