Google Ads & Digital Marketing Specialist

Organization Overview

Connected To Culture, Inc. (CTC) is a nonprofit organization dedicated to building community through cultural exchange while leveraging technology, storytelling, and travel to drive positive global change. We bridge connections between African countries and the diaspora through programs like CTC Market, Back 2 The Motherland, and the Educator Exchange.

Position Overview

We are seeking an analytical, results-driven Google Ads & Digital Marketing Volunteer to help establish and optimize our search advertising strategy. Using our Google Ad Grant, you will create high-impact search campaigns to increase website traffic, expand awareness of our flagship initiatives, and boost community engagement across our programs.

Key Responsibilities

• Campaign Strategy & Setup: Design, structure, and launch Google Search campaigns aligned with CTC’s strategic goals (e.g., boosting participation in CTC Market, Back 2 The Motherland, and Educator Exchange).
• Keyword Research & Copywriting: Conduct targeted keyword research and draft compelling ad copy to engage our key audiences (educators, cultural enthusiasts, and diaspora communities).
• Account Optimization: Continually optimize ad copy, bid strategies, negative keyword lists, and landing page relevance to maintain compliance with Google Ad Grants policies (e.g., maintaining a minimum 5% CTR).
• Analytics & Performance Tracking: Monitor campaign performance, set up conversion tracking (Google Analytics 4 / Google Tag Manager), and present actionable recommendations to leadership.

Qualifications & Experience

• Hands-on experience creating, managing, and optimizing Google Search Ad campaigns.
• Knowledge of Google Ad Grants guidelines, compliance requirements, and best practices.
• Proficiency with Google Analytics (GA4) and setting up conversion actions.
• Strong written communication skills and copy-writing capabilities for ad creative.
• Ability to work independently, manage timelines, and report progress clearly.
• Passion for cultural exchange, technology equity, and community empowerment.

Time Commitment & Location

• Duration: Estimated 5–10 hours per week over 4 to 6 weeks (flexible schedule).
• Location: 100% Remote.

Volunteer Benefits

• Direct contribution to expanding digital outreach for global cultural exchange programs.
• Certificate of Appreciation acknowledging your contribution and impact.
• LinkedIn endorsement and letter of recommendation upon successful completion.