Web & Google Analytics Analyst

This is an unpaid volunteer opportunity.

The Web & Google Analytics Analyst is expected to contribute at least 5 hours per week and respond to communications within 36 hours.

Save the Water™ (STW™) welcomes volunteers who are seeking a skill-based volunteering opportunity. STW™ provides letters of recommendation to professionals who demonstrate outstanding contributions for use in professional references.

SUMMARY

Save the Water™ is seeking a Web & Google Analytics Analyst to help the organization understand user behavior, measure performance across our digital platforms, and support data-driven decision-making. This role is ideal for someone with strong analytical skills and familiarity with Google Analytics 4 (GA4), website performance metrics, dashboards, and reporting. The incumbent will maintain accurate analytics tracking, build dashboards and reports, and collaborate with cross-functional teams to optimize content, fundraising, and volunteer experiences.

PRIMARY RESPONSIBILITIES

• Configure, maintain, and audit Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure accurate tracking of key website events (e.g., donation flow, volunteer form submissions, content engagement) and maintain a clean analytics structure (events, parameters, custom dimensions).
• Build and maintain reports and dashboards (monthly/quarterly, Looker Studio preferred) to track traffic, engagement, conversions, and key metrics for priority pages, including Home, Water Facts, Education, Donation, and Volunteer.
• Analyze user behavior trends and provide recommendations to improve website structure, content layout, and conversion flows for donations and volunteer sign-ups.
• Collaborate with UX/UI, Education, Marketing, and Publishing teams to measure performance, validate findings, and support analytics for digital campaigns (newsletters, social media, event landing pages).
• Monitor overall website performance metrics (page speed, device usage, accessibility) and assist with A/B testing or experiments as needed.
• Attend virtual meetings in the EST timezone (GMT -4:00), respond to communications within required timelines, and perform other duties as assigned to support STW™’s technology and digital strategy.

QUALIFICATIONS

• Experience using Google Analytics 4 (GA4) and interpreting digital metrics.
• Familiarity with Google Tag Manager (GTM) and event tracking setups.
• Strong understanding of digital marketing metrics (traffic sources, conversions, engagement).
• Ability to translate data into actionable insights and build dashboards using Looker Studio or similar tools.
• Strong attention to detail, structured thinking, and self-motivation to prioritize tasks in a remote, collaborative environment.

NICE-TO-HAVE

• Basic experience with HTML or Webflow for troubleshooting and tag placement.
• Experience in nonprofit or educational organizations.
• Understanding of SEO best practices and knowledge of UTM tracking for campaigns.

How to apply:

If interested, please submit your resume to newvolunteers@savethewater.org We would love to hear from you!