SEO Digital Marketer

Job Summary:

The Search Marketing Strategist will apply digital marketing strategies to increase the organization’s

online presence for content, products, or services.

Supervisory Responsibilities:

 None.

Duties/Responsibilities:

 Creates digital marketing for websites, emails, social media, and blogs.

 Collaborates with marketing, sales, design, and content teams to optimize customer experience

and build brand consistency.

 Creates content strategies for digital media.

 Uses social media to interact with clients and to build and maintain working relationships.

 Collects search engine and web traffic analytics; reviews data for patterns and makes

recommendations for optimal site exposure based on this data.

 Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales

performance metrics.

 Identifies and monitors the audience’s preferences and recommends new campaign strategies.

 Implements and optimizes analytics tools to track the behavior of website visitors.

 Maintains knowledge of developments, trends, and best practices in digital marketing.

 Performs other related duties as assigned.

Required Skills/Abilities:

 Excellent written and verbal communication skills.

 Extensive knowledge of marketing, conversion, and online customer acquisition.

 Excellent interpersonal skills with the proven ability to collaborate with web designers and

programmers.

 Excellent organizational skills and attention to detail.

 Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.

 Thorough knowledge of web design and HTML.

 Ability to optimize search engine keyword searches.

 Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.

Education and Experience:

 Bachelor’s degree in Marketing or related field required.

 At least two years of digital marketing experience required.

Physical Requirements:

 Prolonged periods of sitting at a desk and working on a computer.

 Must be able to lift to 15 pounds at times.