Go-to-Market Strategist

WinWinLabs, a growing nonprofit consulting company and gamified crowdfunding platform dedicated to empowering other nonprofits, charities, startups and small businesses is seeking a passionate and experienced Go-To-Market Strategist to join our team on a volunteer basis. We're looking for a strategic thinker who can help us effectively launch and scale our client’s organizations.

The Role:

As our Go-To-Market Strategist, you will play a pivotal role in developing and executing comprehensive launch plans for clients.

What You'll Do:

• Market Analysis & Research: Conduct in-depth market research to understand the needs of clients, analyze the competitive landscape, and identify potential opportunities for clients
• Strategic Planning: Develop comprehensive Go-To-Market strategies aligned with client missions and business objectives.
• Customer Segmentation: Segment target audiences to create tailored marketing campaigns and sales strategies.
• Channel Strategy: Determine and optimize the most effective marketing and sales strategies across channels
• Cross-Functional Collaboration: Work closely with our marketing and technology teams and client leadership teams to ensure seamless execution of GTM plans.
• Data Analysis & Reporting: Track and analyze key performance indicators to measure the success of GTM strategies and make data-driven adjustments.

What We're Looking For:

We are seeking a highly motivated individual with a proven track record in developing and executing successful Go-To-Market strategies. Your resume should highlight:

• Strong Summary: A concise overview of your experience in developing and executing successful GTM strategies, emphasizing your ability to identify target markets, craft compelling messaging, and align sales and marketing efforts.
• Relevant Experience: Specific examples of GTM projects where you led the development and implementation of successful strategies, including quantifiable results.

Key Skills:

• Strategic Planning
• Competitive Analysis
• Market Analysis
• Customer Segmentation
• Marketing Channel Optimization
• Cross-Functional Collaboration
• Data Analysis and Reporting
• Sales Enablement
• Presentation and Communication Skills

Examples of impactful experience we seek:

• Developed and executed a successful Go-To-Market strategy for a new service, resulting in a significant increase in client acquisition.
• Conducted in-depth market research to identify key client segments, leading to improved conversion rates for targeted marketing campaigns.
• Collaborated with sales teams to develop sales enablement materials, increasing average deal size.
• Utilized data analytics to track GTM performance and make data-driven adjustments to optimize campaign effectiveness.

Why Volunteer with WinWinLabs?

• Make a tangible difference in the nonprofit sector.
• Gain valuable experience in a dynamic and growing organization.
• Network with passionate professionals dedicated to social impact.
• Utilize and expand your strategic expertise.
• Qualify for our volunteer-to-employment track after successfully volunteering

We look forward to hearing from you!