PR Director

Join us as PR Director and help us to shape Social Friday’s global story

Location: North America (remote-friendly)

Role Type: Leadership

Reports to: Chief Operating Officer (with dotted line to CEO)

About Social Friday Social Friday is more than a movement—it’s a lifestyle brand inspiring people worldwide to connect, collaborate, and create positive impact every Friday. We’re now seeking a visionary PR Director to amplify our voice globally and ensure our story resonates across cultures, markets, and media platforms.

Role Purpose As PR Director, you will be the architect of Social Friday’s public image. You’ll design and execute global PR strategies, build trusted media relationships, and craft compelling narratives that strengthen our credibility and recognition worldwide. This is your chance to shape how millions experience Social Friday.

Key Accountabilities:

• Lead a global PR strategy positioning Social Friday as an innovative lifestyle movement.
• Create compelling narratives, press releases, and stories that inspire international audiences.
• Build and maintain strong relationships with media, influencers, and opinion leaders.
• Secure consistent coverage across major outlets to boost visibility.
• Collaborate with the CEO and Brand & Marketing Director to align PR with brand vision.
• Prepare and brief spokespeople for interviews and public appearances.
• Monitor global media trends and identify opportunities for Social Friday to join key conversations.
• Manage PR crises with professionalism, safeguarding our reputation.
• Drive PR for flagship projects including our Platform launch, Academy, Music Project, Fashion Collection, and TV “Project U?”.

Core Competencies

• Storytelling: Inspires and engages global audiences.
• Media Relations: Builds trusted partnerships with journalists and outlets.
• Strategic Communication: Aligns PR with mission and growth.
• Networking: Leverages global connections to amplify reach.
• Resilience: Navigates challenges with clarity and confidence.
• Results Orientation: Delivers visibility and trust-building outcomes.

Skills & Experience Essential:

• Proven experience in global PR, media relations, or communications leadership.
• Strong international media network.
• Track record of securing international press coverage.
• Excellent writing, editing, and public speaking skills.
• Ability to manage campaigns end-to-end.

Desirable:

• Experience in non-profit, lifestyle, or social impact branding.
• Crisis communication and reputation management expertise.
• Cross-cultural communication experience.

Success Indicators

• International media coverage secured within 3 months.
• Regular presence in leading global outlets.
• Growth in brand credibility and recognition.
• High-quality press materials consistently delivered.
• Expanded media networks and partnerships.

Are you ready to shape a global lifestyle brand? Apply now and help us make Social Friday a household name across the world