Director of eCommerce & Digital Revenue

Role Overview

The Director of eCommerce & Digital Revenue will lead the strategy, execution, and growth of The Donovan’s Venom’s digital commerce ecosystem. This role is responsible for transforming our intellectual property—including educational products, books, gift sets, and animated content—into a sustainable and scalable revenue engine that supports our nonprofit mission.

This individual will oversee online store strategy, product launches, sales funnels, and long-term digital revenue planning, working closely with the Founder, creative teams, fulfillment partners, and manufacturers.

This is a foundational leadership role with the opportunity to shape a nationally recognized educational brand.

Core Responsibilities

• Online store strategy (Shopify / WORDPRESS/ our ORg Website)
• Product release calendar (books, plushies, merch, digital items)
• Pricing & bundles (THIS is where the money is)
• Sales funnels (email, preorder, drops, scarcity)
• Long-term revenue planning (not just “launch and hope”)
• Integrations with ads, content, and your animated pilot episodes
• Prep for viral moments (inventory pacing + drop timing)

eCommerce Strategy & Revenue Planning

• Develop and execute a comprehensive eCommerce strategy aligned with organizational goals
• Build short- and long-term digital revenue plans to support sustainability
• Establish KPIs for sales performance, conversion, and customer growth
• Identify new digital revenue opportunities (bundles, subscriptions, digital products)

Product Launches & Release Management

• Lead product release planning for books, plush toys, merchandise, and digital content
• Create and manage launch calendars, preorder strategies, and limited drops
• Coordinate inventory timing with manufacturers and fulfillment partners
• Prepare systems and infrastructure for viral moments and high-demand spikes

Sales Funnels & Customer Experience

• Design and optimize sales funnels (email, SMS, preorder, upsell, cross-sell)
• Improve conversion rates across product pages and checkout
• Build repeat customer pathways and donor/customer lifecycle strategies
• Oversee CRM and email marketing integrations

Platform & Store Oversight

• Oversee Shopify (or equivalent) store architecture and optimization
• Ensure product listings, pricing, bundles, and promotions are strategically aligned
• Collaborate with designers and developers to improve UX/UI
• Maintain brand consistency across all digital storefronts

Collaboration & Cross-Functional Leadership

• Work closely with:
  • Founder & Executive Leadership
  • Fulfillment & procurement teams
  • Marketing & content teams
  • Animation and media production teams
• Translate creative IP into monetizable digital assets
• Support grant reporting related to earned revenue and sustainability efforts

Qualifications

Required

• 3–7+ years experience in eCommerce, digital commerce, or online revenue strategy
• Proven experience growing online sales and managing product launches
• Strong understanding of Shopify or similar platforms
• Experience with sales funnels, email marketing, and conversion optimization
• Analytical mindset with comfort using data to guide decisions

Preferred

• Experience working with mission-driven organizations or nonprofits
• Familiarity with consumer products, children’s brands, or educational products
• Experience scaling early-stage or creator-led brands
• Knowledge of inventory planning and demand forecasting

Who You Are

• A strategic thinker who can also execute
• Comfortable building systems from the ground up
• Excited by creativity, education, and purpose-driven brands
• Calm under pressure during launches and high-demand moments
• Motivated by growth, impact, and long-term vision

Why Join Us

• Be part of a rapidly growing educational media brand
• Shape the future of a nonprofit committed to sustainability through earned revenue
• Work directly with the Founder on high-visibility initiatives
• Opportunity to grow into a senior leadership role as the organization scales
• Make a real impact on children, families, and communities through education