VOLUNTEER OPPORTUNITY: Digital Marketing Manager (Google Ad Grants)

Help Peace for Every Pet Fund Affordable Pet Care

We have been approved for the Google Ad Grants program, which provides up to $10,000 per month in free advertising to help nonprofits like ours raise awareness and attract support. We are looking for a Volunteer Digital Marketing Manager to help us set up and manage our campaigns.

Our Goal:

To use our ad grant to fund our sliding-scale euthanasia and hospice services. Every dollar raised through our ads goes toward providing compassionate, in-home, end-of-life veterinary care for pets and their families who can’t otherwise afford it, as well as the essential operational costs that keep our mission running.

What You’ll Do:

• Launch Fundraising Campaigns: Create and manage ads specifically designed to attract donors and sponsors.
• Build Brand Awareness: Run campaigns to let Greater Kansas City families know we are launching a new, affordable, in-home service.
• Ensure Compliance: Maintain our account’s standing by meeting Google’s strict requirements, such as the 5% click-through rate (CTR) and having at least two ad groups per campaign. (Review requirements via this link)
• Optimize & Report: Monitor our ad performance and provide a brief monthly update on our progress.

What We’re Looking For:

• Experience with Google Ads or Google Ad Grants.
• A passion for animal welfare and our mission to provide affordable, compassionate care.
• Ability to commit to a few hours per month for setup and maintenance.

Why Volunteer With Us?

• Direct Impact: Your skills will directly fund the care of pets and the sustainability of our organization.
• Flexible: This role can be managed remotely and on your own schedule.
• Meaningful: Help us launch a service that brings dignity and peace to thousands of pets and families.

Interested?

If you have the skills to help us navigate the world of digital advertising, we would love to hear from you!