Role Overview:
We are seeking a Board member for our Board of Directors who brings an expertise in Marketing & PR and thrives in leading visibility efforts. This working board role goes beyond strategy—you will actively manage awareness campaigns, social media, and public outreach, including tabling events, community engagement, and identifying new audiences and opportunities to elevate Rooted Wisdom Africa’s work. This is an unpaid governance and working board role position.
Responsibilities:
- Develop and lead an integrated marketing, PR, and social media strategy.
- Execute awareness campaigns in collaboration with staff, volunteers, and fellow board members.
- Plan and staff tabling events and community outreach to expand visibility.
- Identify new audiences, partnerships, and media opportunities to raise awareness of our programs.
- Collaborate with staff and board members to amplify our mission and tell compelling impact stories.
- Strengthen storytelling efforts by highlighting impact and beneficiary voices.
Ideal Qualifications:
- Experience in marketing, communications, or PR.
- Comfortable with strategy and public-facing, hands-on work, including leading events and campaigns.
- Strategic, creative, and enthusiastic about growing awareness of our mission.
- Outgoing and willing to serve as an ambassador of the work that Rooted Wisdom Africa does.
- Passionate about the work Rooted Wisdom Africa does.
Board Expectations
- Attend regular board meetings (bi-monthly)
- Participate in committee work related to marketing and communications
- Support fundraising and donor engagement efforts.
- Make an annual financial contribution
- Minimum 8 hours commitment per month