Public Relations Officer

Wekume is an innovative nonprofit startup dedicated to driving social impact through sustainable development initiatives. As we expand our reach and influence, we are seeking a Public Relations Strategist to consult with Wekume leadership about our external communications strategy. This role requires a dynamic communicator with a passion for storytelling, media relations, and advocacy. The ideal candidate will have an interest in gaining experience in the nonprofit sector and an understanding of international public relations.

Responsibilities

Strategic Consultation: Advise Wekume leadership on effective PR strategies to enhance visibility and engagement.

Media Research & Outreach: Identify key media outlets, journalists, and influencers to build relationships and increase Wekume’s media presence.

Content Guidance: Provide recommendations for press releases, op-eds, and digital content to align with Wekume’s mission and branding.

Messaging Development: Help develop the guiding principles around which Wekume’s key messaging will revolve and partner with Marketing to support consistent policy implementation across all communication mediums.

Social Media Strategy Support: Offer insights on optimizing social media outreach and engagement to strengthen Wekume’s digital presence.

Event & Campaign Consultation: Provide strategic input on PR efforts for fundraising events, advocacy campaigns, and global outreach initiatives.

Reputation Management: Advise on crisis communication strategies and reputation-building efforts.

Sensitivity & Ethical Communication: Consult with Wekume leadership to ensure that discussions around sensitive topics are handled with cultural sensitivity, avoiding potential pitfalls while fostering open and respectful dialogue.

Impact Assessment: Offer guidance on tracking and evaluating PR campaign effectiveness.

Requirements

Training/education and experience in Public Relations, specifically in an international setting.

Familiarity with digital media, social media strategy, and content marketing.

Ability to work in a fast-paced startup environment with a global team.

Excellent leadership, interpersonal, and cross-cultural communication skills.

Passion for social impact, sustainability, and community-driven initiatives.