Volunteer Social Media & Content Coordinator

Michigan Animal Welfare Foundation is a non-profit organization that has raised over 1.57 million dollars towards helping community animals. We need help is spreading the word of the great work we do. We are a grass roots volunteer organization.

Position Type: Volunteer

Department: Marketing & Communications

Reports To: President

Location: Michigan Animal Welfare Foundation/Farmington Hills, MI

Time Commitment: 5-10 hours per week

Position Summary

The Volunteer Social Media & Content Coordinator is responsible for developing and managing engaging, compassionate, and mission-focused content across the organization's social media platforms, including Facebook, Instagram, TikTok, LinkedIn and Bloomerang (Email and Texts).

This is an unpaid volunteer position for a creative storyteller who is passionate about animal welfare and interested in using social media to make a meaningful difference. The volunteer will help tell the organization's story, showcase the beneficiaries of the foundation, promote events, encourage donations, and increase awareness of animal welfare issues in the community.

The ideal candidate is creative, reliable, organized, and comfortable creating content for fundraising and the homeless animal needs. They should have a strong understanding of social media and be able to communicate the organization's mission in a positive, professional, and compassionate manner.

Key Responsibilities

Social Media & Content Creation

• Develop and maintain a social media content calendar for Facebook, Instagram, and LinkedIn.
• Create engaging posts, reels, stories, graphics, videos, and captions.
• Coordinate with the beneficiary organizations (Blue Star Service Dogs, Friends of Detroit Animal Care and Control and Cat Tail Acres)
• Create compelling content to encourage people to donate and attend 2 events during the year.
• Highlight community programs, fundraising campaigns, events, and organizational accomplishments.
• Adapt content appropriately for each social media platform.
• Stay current with social media trends, features, and best practices.

Community Engagement

• Monitor comments, messages, mentions, and interactions on social media.
• Respond to comments and messages in a timely, professional, and compassionate manner, within the volunteer's authorized scope.
• Encourage meaningful engagement and build positive relationships with followers and supporters.
• Escalate complaints, sensitive issues, media inquiries, or potentially controversial situations to the appropriate staff or organizational leadership.

Brand Management

• Maintain consistency in the organization's voice, messaging, imagery, and visual identity.
• Ensure all content accurately represents the organization and its mission.

Analytics & Strategy

• Monitor social media performance and engagement.
• Track relevant metrics such as reach, impressions, engagement, follower growth, adoption inquiries, volunteer interest, and fundraising results.
• Provide periodic updates and recommendations to organizational leadership.
• Identify successful content and recommend strategies to increase engagement and reach.
• Recommend new opportunities to strengthen the organization's digital presence.

Qualifications

Required

• Experience managing social media accounts for an organization, business, nonprofit, or similar entity.
• Strong writing, editing, and proofreading skills.
• Experience creating social media graphics, photographs, and/or video content.
• Familiarity with Facebook, Instagram, TikTok and Linkedin.
• Strong organizational skills and ability to manage a content calendar.
• Ability to work independently and meet agreed-upon deadlines.
• Excellent communication and interpersonal skills.
• Compassion for animals and commitment to the organization's mission.