Volunteer Public Relations / Media Lead

About the Company

EthicWise AI is a 501(c)(3) nonprofit that equips middle and high school students to become creators, not just consumers of ethical AI knowledge. Through peer-to-peer learning, students engage in projects that explore fairness, bias, and responsibility in technology, transforming their creative work into educational resources for global peers. Our mission is to foster youth leadership in shaping a more ethical and inclusive digital future.

About the Role

The PR/Media Lead is responsible for shaping and managing the organization’s public image, developing media strategies, creating press materials, coordinating media outreach, and ensuring consistent communication across all public-facing channels. This role strengthens brand reputation, increases visibility, and supports organizational goals by proactively managing press relationships and media opportunities.

What Success Looks Like for the Role

• Increased positive media coverage and brand visibility.
• Strong, ongoing relationships with journalists, media outlets, and influencers.
• Timely and high-quality press releases, statements, and media kits.
• Effective crisis communication planning and responses.
• Consistent, clear messaging aligned with organizational mission and values.
• Well-coordinated media campaigns and events.
• Accurate tracking and reporting of PR impact.

Responsibilities

• Develop, implement, and manage PR/media strategies.
• Create press materials (press releases, media kits, statements, bios).
• Manage relationships with media outlets, journalists, and influencers.
• Pitch stories and coordinate interviews, features, and media opportunities.
• Support crisis communication planning and rapid response.
• Collaborate with internal teams to ensure messaging consistency.
• Manage PR campaigns, media events, and speaking engagements.
• Monitor media coverage and track key PR metrics.
• Provide regular reporting to leadership.

Key Deliverables

• PR/media strategy plan
• Press releases and media kits
• Crisis communication guidelines
• Monthly or quarterly media performance reports
• Press lists, journalist contact sheets
• Social amplification plans for earned media
• Event and campaign documentation

Key Performance Indicators (KPI's)

• Number of media placements secured
• Quality/tier of media outlets covered
• Audience reach and engagement metrics
• Response time for media inquiries
• Accuracy and consistency of messaging
• Crisis response effectiveness
• Growth of press relationships and outreach success rate

Time commitment & benefits

• Time: Remote, flexible, and at least 6 month commitment.
• Certified volunteer service hours: Use them for school or extracurricular requirements.
• Resume builder: meaningful experience you can list on college and job applications.
• Customized recommendation letter: strong contributors receive a tailored recommendation to support college or job applications.
• Thought leadership & global impact: Show your thought leadership about artificial intelligence (AI) and educate students around the world.

How to apply

• Submit your application using this form: https://forms.gle/vfz2pmYYjweXLZPH9
• Email contact@ethicwiseai.org with any questions.
• Visit ethicwiseai.org for more information
• Our team reviews applications within 14 days and will email you about the next steps.