Social Media Manager

Social Media Manager

Overview:

The Social Media Manager curates TROA’s digital presence across social platforms, ensuring its online voice aligns with the organization’s values of empathy, awareness, and connection. This role plans content calendars, engages communities, and drives digital campaigns to grow TROA’s reach and engagement. This position plays a vital role in supporting TROA's social media presence by producing, posting, and tracking performance-driven content.

Primary Responsibilities:

• Develop and manage content calendars across all major platforms.
• Create and post engaging content (graphics, videos, announcements).
• Respond to community interactions with professionalism and compassion.
• Monitor analytics, engagement rates, and growth trends.
• Collaborate with PR and Marketing on campaigns and promotions.
• Ensure adherence to brand guidelines and tone consistency.

Preferred Skills:

• Experience managing social accounts for a brand, nonprofit, or organization.
• Strong understanding of platform algorithms and analytics.
• Creative, empathetic, and strategic communication abilities.
• Proficiency with tools like Canva, Hootsuite, or Meta Business Suite.

Requirements:

• Digital Marketing Experience
• Copywriting and Editing skills with the ability to craft compelling, brand-aligned social media content.
• Knowledge of social media platforms, trends, and best practices.