Public Relations

About Us:

The J Healthcare Initiative is dedicated to addressing the toxic drug crisis by empowering drug users' healthcare choices. We envision a society where people who use drugs are treated with compassion, dignity, and respect, and have access to comprehensive, evidence-based healthcare services that prioritize their health and well-being.

Role Overview:

We are seeking a passionate and skilled Public Relations Specialist to help increase our organization's visibility and influence on drug policy in Canada and at the United Nations level. This role is crucial in shaping public perception and advancing our mission through effective communication strategies that center the voices of people who use drugs and other affected communities.

Key Responsibilities:

1. Develop and implement a comprehensive PR strategy aligned with our mission and values, ensuring representation of diverse voices
2. Write and distribute press releases, media statements, and opinion pieces that highlight the experiences of people who use drugs, people living with HIV, Indigenous peoples, and other rights-holder groups
3. Build and maintain relationships with journalists, media outlets, and key stakeholders, particularly those from affected communities
4. Arrange interviews and media appearances for JHI representatives, prioritizing spokespersons with lived experience when appropriate
5. Monitor media coverage and respond to inquiries about our work and stance on drug policies
6. Collaborate with the social media team to ensure consistent, inclusive messaging across all platforms
7. Prepare JHI spokespersons, including peers, for media interactions and public speaking engagements
8. Create and maintain a crisis communication plan that considers the unique needs of our diverse groups.
9. Track and report on PR metrics and campaign effectiveness, with a focus on reaching and engaging affected communities

Qualifications:

• Strong understanding of harm reduction principles and drug policy issues
• Excellent writing and editing skills, with the ability to craft compelling, respectful narratives
• Strong interpersonal and communication skills, with sensitivity to diverse experiences
• Experience in media relations and crisis communication (formal or informal)
• Proficiency in social media and PR tools
• Ability to work independently and as part of a diverse team
• Commitment to JHI's mission and values
• Formal education in PR, Communications, or Journalism is an asset but not required

Time Commitment:

Flexible, approximately 5-10 hours per week. We understand that volunteers may have other commitments and health considerations, and we're happy to work with you to find a schedule that fits your needs.

Benefits:

• Opportunity to make a significant impact on Canadian drug policy and public health
• Gain experience working with a dynamic, mission-driven organization
• Networking opportunities with policymakers, healthcare professionals, and advocates
• Develop skills in advocacy, policy communication, and public relations
• Be part of a compassionate community working towards social justice
• Access to training and professional development opportunities
• Potential for peer support and connection with others who have similar lived experiences

To Apply:

Please send your resume, a brief cover letter explaining your interest in the role, and any relevant examples of your work or advocacy experience to volunteer@j-initiative.org . Include "Volunteer PR Specialist Application" in the subject line.

We Strongly Encourage Applications From:

• People with current or past experience of substance use
• Individuals living with HIV
• Indigenous, First Nations, Métis, and Inuit peoples
• Members of other rights-holder groups disproportionately affected by drug policies
• Individuals from diverse backgrounds and communities

We believe that those most affected by drug policies should be at the forefront of shaping them.

We are dedicated to providing accommodations for persons with disabilities, health conditions, or other needs. This includes but is not limited to flexible scheduling, remote work options, and support for those in various stages of substance use or recovery. Abstinence is not mandatory for this role.