Market research specialist -- connecting underserved learners to education with Oppia

If you're interested in market research with the aim of using research to identify opportunities that can help underserved children access education, this is the volunteer opportunity for you! Oppia is looking for Market Research specialists to join our Campaign Strategy Team to help conduct critical research that informs our strategy and helps us reach children who need education the most

To get started, please fill in this form: https://forms.gle/jszL46X1qT4ZMe8x8

Who We Are

The Oppia Foundation is a 501(c)(3) nonprofit with the mission to provide high quality education to all. We do this through the creation and maintenance of our free-to-use platform, Oppia (https://www.oppia.org), the coordination of our passionate contributors, and the development of critical partnerships with NGOs in the communities we aim to serve.

Where You Fit In

Millions of children are not receiving the education they deserve. Of the 61 million children worldwide who cannot attend primary school, 17 million will never step foot into a school if trends continue. In the wake of COVID-19, millions more children are also seeing interruptions in their daily lives, stability, and education - making it even more difficult than before for many students to get the education they need to succeed.

The learners we serve are typically from low-income families which cannot afford to pay for education; in some cases; in some cases, the parents may not even have had the opportunity to attend school. As a Market Research Specialist, you'll uncover insights that help us understand how to better reach and serve these communities while connecting with supporters who share our mission.

We are currently seeking volunteers for the Market Research Specialist role within the campaign strategy team. Market research specialists contribute to the team by:

• Conducting research using surveys, interviews, focus groups, web analytics tools, and other data collection methods
• Analyzing competitors' strategies to identify gaps in the market
• Using SEO tools to analyze keyword trends and provide recommendations
• Identifying emerging trends in consumer behavior and search engine algorithms
• Compiling findings into actionable reports with visual aids

What We're Looking For

• Experience in market research and data analysis
• Strong research skills to understand audience needs and market trends
• Ability to translate complex data into clear, actionable insights
• Experience with SEO and digital analytics tools
• Commitment to attend weekly meetings
• Attention to detail in research methodology and reporting
• Responsiveness and reliability

Why Oppia is an Organization You Want To Work With

• Oppia has served over 2,000,000 users.
• Oppia focuses on effectiveness, and conducts rigorous user testing and RCTs to validate the lessons we offer. Learners using Oppia’s lessons have seen gains of 50+% from pre-test to post-test.
• Oppia's contributors actively help to provide students around the world with basic education. Please see https://www.oppia.org/blog, https://medium.com/@ebelubhuhiose/86b97283edf4, and https://medium.com/@ojobusayo99/6e783aaddb74 for examples of our current work.
• Oppia has a community of hundreds of passionate volunteers from across the globe, so our meetings are held online at flexible times.

What Our Market Research Specialists Contribute

• Monthly ed-tech/learning platform trend reports and SEO performance analysis
• Quarterly competitive landscape analysis and market positioning reports
• Bi-annual comprehensive user research reports
• Strategy recommendation documents

If you’d like to help out, please fill in our application form: https://forms.gle/jszL46X1qT4ZMe8x8 . Thank you!