Marketing Analytics Specialist

Dallas Pets Alive is a highly respected animal rescue organization and provides the perfect place to utilize your skills to grow personally and professionally. Our mission is to promote and provide the resources, education, and programs needed to eliminate the killing of companion animals in North Texas, staff and volunteers make our mission a reality. To learn more about Dallas Pets Alive! visit https://dallaspetsalive.org

We’re looking for a detail-oriented, data-driven Marketing Analyst Volunteer to help us analyze performance across our website, digital ads, email marketing, and social media channels. This role will turn data into actionable insights that strengthen our marketing strategy and help us reach more adopters, fosters, donors, and supporters.

Team: Marketing

Location: Remote

Time Commitment: 3-5 hours a week or dependent on availability. Must be able to commit to a minimum of 6 months of volunteer service.

Responsibilities:

• Gather, analyze, and interpret data across marketing platforms including Google Analytics, Google Ads, social media insights, and Mailchimp performance dashboards.
• Monitor digital campaign performance to identify patterns, key drivers, and opportunities to optimize reach, engagement, and conversions.
• Evaluate supporter and adopter journeys to identify critical touchpoints and areas for improved retention, acquisition, and engagement.
• Build and maintain recurring reports or dashboards summarizing KPIs such as traffic, CTR, conversions, email metrics, and social performance.
• Provide recommendations for improving audience segmentation, targeting, content strategy, and paid media performance.
• Assist with A/B testing and data-driven experimentation across ads, email, and messaging.
• Collaborate with the mar-dev team to ensure insights are integrated into strategy for awareness, fundraising, adoption, and recruitment campaigns.
• Contribute to setting and refining marketing KPIs to better track organizational goals.

What we look for in our Volunteers:

• Commitment to DPA’s mission and values.
• Excellent oral and written communication skills to maintain professional level correspondence at all times.
• A motivational, can-do attitude to represent DPA in a positive manner to our supporters and the general public.
• A problem-solving mindset to handle and diffuse challenging situations in a professional manner.
• A love for animals and dedication to the cause of animal welfare.

Our Commitment to You:

DPA is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals and the communities we serve. We embrace challenges and lead with positive intent, welcoming all people who have a caring and compassionate dedication to animal welfare.

Dallas Pets Alive champions a world where:

• Both ends of the leash are respected and honored. All individuals are treated with dignity, compassion, and understanding.
• The golden rule is expected: Treat all living beings as you would like to be treated.

DPA has a zero tolerance discrimination policy. Unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation will not be tolerated.

Dallas Pets Alive is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals and communities we serve. We are committed to providing equal opportunity and reasonable accommodation. To request reasonable accommodation, contact volunteer@dallaspetsalive.org.

To be considered for this position, please complete our Official Volunteer Application at https://dallaspetsalive.org/volunteer/volunteer-application/

For general information about volunteering, visit https://dallaspetsalive.org/volunteer/