Social Media Manager (Fashion) (Volunteer)

Social Media Manager (Fashion) (Volunteer)

Organization: Mentor A Promise (MAP)

Division: Thread & Promise (Fashion, Design & Social Impact)

Location: Remote and/or New York City

Type: Volunteer (Unpaid)

About Mentor A Promise

Mentor A Promise (MAP) is a nonprofit organization dedicated to supporting children and youth ages 5–18 experiencing housing instability in New York City. Through mentorship, creative expression, academic enrichment, social-emotional learning, literacy development, and community-centered innovation, MAP builds safe and empowering spaces where young people can thrive.

Thread & Promise, MAP’s fashion and social-impact design initiative, blends ethical fashion, storytelling, and community advocacy to raise awareness and strengthen youth voices. The brand produces apparel, accessories, and visual campaigns that reflect identity, resilience, and social justice.

About the Role

We are seeking a Social Media Manager (Fashion) to lead digital content strategy and online engagement for Thread & Promise. This role is ideal for someone who understands how to build a fashion-driven brand online, curate compelling visuals, and use social media to amplify stories, culture, and mission-driven design.

The Social Media Manager will collaborate with designers, stylists, photographers, youth artists, the Storytelling & Media team, and the Fashion Marketing Manager to create a cohesive digital presence across all platforms.

Key Responsibilities

• Develop and manage Thread & Promise’s social media strategy for Instagram, TikTok, Threads, YouTube, and emerging platforms.
• Create and curate fashion-forward content, including photos, reels, behind-the-scenes videos, campaigns, mood boards, and brand storytelling posts.
• Work closely with designers, photographers, stylists, and youth creators to source compelling visuals.
• Maintain a consistent brand voice and aesthetic aligned with MAP’s mission and Thread & Promise’s design identity.
• Plan and manage content calendars, fashion drops, and campaign launches.
• Analyze engagement metrics and platform insights to refine social media strategies.
• Engage with followers, respond to comments, and build an active digital community.
• Collaborate with the Fashion Marketing Manager and Communications Team to ensure alignment across platforms.
• Support digital storytelling for capsule collections, collaborations, and special events.
• Check and respond to emails daily, with responses within 48 hours.
• Take responsibility for performance improvement by incorporating data, feedback, and platform trends.

Qualifications

• Experience managing social media for fashion, lifestyle, or creative brands.
• Strong understanding of fashion trends, digital culture, and visual storytelling.
• Experience with Instagram Reels, TikTok trends, short-form video editing, and content creation tools.
• Excellent writing, communication, and aesthetic curation skills.
• Ability to collaborate with designers, photographers, stylists, and content creators.
• Interest in ethical fashion, youth empowerment, and social-impact storytelling.

Bonus Skills (not required)

• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools.
• Experience in fashion marketing, brand building, or creative direction.
• Photography or videography experience.
• Bilingual or multilingual abilities.

Commitment

• Volunteer role requiring 5–10 hours per week.
• Minimum 6-month commitment preferred.
• Hybrid structure: remote with optional in-person creative sessions or fashion shoots in NYC.

What You’ll Gain

• Experience managing social media for a mission-driven fashion initiative.
• Collaboration with designers, artists, youth creators, and media storytellers.
• A strong portfolio of fashion digital content and campaigns.
• Professional development, mentorship, and leadership experience.
• Letters of recommendation and professional references.
• The opportunity to help build a fashion brand rooted in equity, identity, and community power.

Application Process

Please send your resume, LinkedIn profile, and a brief statement of interest to hr@mentorapromise.org with the subject line: Social Media Manager (Fashion) – Thread & Promise.

You may also apply directly here:

https://forms.gle/ptgy2zBZXJB1q7GV8

Create with purpose — help Thread & Promise tell bold stories, elevate youth voices, and build a fashion brand that stands for justice, identity, and possibility.