Volunteer Director of Social Media

Volunteer Director of Social Media

Dogslife’s mission is to help families with financial challenges afford critical cancer treatment for their beloved dogs. To many, a dog is not simply a pet; they are part of the family. Unfortunately, many families must forego critical cancer treatment for their beloved companions simply due to financial constraints. Dogslife gives families in this situation somewhere to turn.

Dogslife uses donations to pay for life-saving cancer treatment for selected beneficiaries. These beneficiaries are selected through an application and interview process, which involves the applicant, the dog's primary veterinarian, and the treating board-certified veterinary oncologist.

We're looking for a creative and strategic Volunteer Director of Social Media to lead Dogslife's social media presence and help grow our community of supporters. This volunteer will develop and execute a social media strategy that increases awareness of our mission, strengthens donor and volunteer engagement, shares powerful stories of hope, and inspires action across our digital platforms.

As the Volunteer Director of Social Media, you'll help shape how the world experiences Dogslife. Your leadership will inspire people to follow our journey, support our mission, and help families facing a canine cancer diagnosis find hope when they need it most.

Location: Hybrid but can be fully remote

Time Commitment: Approximately 5–10 hours per week

Reports to: Executive Director

Responsibilities

Social Media Strategy

• Develop and oversee Dogslife's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms
• Create an annual and monthly content strategy that aligns with fundraising campaigns, events, awareness initiatives, and organizational priorities
• Identify opportunities to expand Dogslife's reach, engagement, and online community
• Recommend new tools, platforms, and best practices that support organizational growth

Content Creation & Storytelling

• Create, edit, schedule, and publish compelling content including posts, Reels, Stories, YouTube Shorts, and videos
• Tell emotionally engaging stories that highlight grant recipients, supporters, volunteers, veterinary partners, fundraising events, and Dogslife's impact
• Capture and edit photos and video content at events and recipient celebrations when possible
• Collaborate with the Executive Director to ensure stories accurately reflect Dogslife's mission and voice

Platform Management & Community Engagement

• Oversee daily activity across all social media platforms
• Maintain a consistent posting schedule and cohesive brand voice
• Monitor comments, messages, and mentions, responding promptly and professionally
• Foster an engaged online community that reflects Dogslife's values of compassion, hope, and service

Campaign Leadership

• Develop social media campaigns that support fundraising initiatives, volunteer recruitment, awareness months, GivingTuesday, North Texas Giving Day, and the annual Legacy Gala
• Collaborate with the Director of Website & Digital Experience to ensure campaigns drive traffic to optimized landing pages
• Work with the Director of Community Engagement to promote community events and partnerships
• Support digital storytelling before, during, and after fundraising events

Analytics & Continuous Improvement

• Monitor social media performance using platform analytics and reporting tools
• Track key performance indicators including reach, engagement, audience growth, website traffic, and conversions
• Provide regular reports and recommendations to improve performance
• Stay current on nonprofit social media trends, platform updates, and emerging content opportunities

Brand Leadership

• Ensure all social media content reflects Dogslife's visual identity, messaging, and values
• Help maintain consistency across digital communications, marketing materials, and campaigns
• Serve as a resource for volunteers creating content on behalf of Dogslife

Collaboration & Leadership

• Work closely with the Executive Director and volunteer leadership team to support organizational goals
• Coordinate with the Director of Website & Digital Experience, Director of Community Engagement, and Director of Development to create integrated fundraising and awareness campaigns
• Help develop an editorial calendar that aligns content across social media, email marketing, the website, and community events

What We Look for in Our Volunteers

• Commitment to Dogslife's mission and values
• Experience developing and managing social media strategies for organizations or brands
• Excellent writing, editing, and visual storytelling skills
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and current social media trends
• Experience using content scheduling and analytics tools
• Creative thinking combined with strong organizational skills
• Ability to work independently while collaborating with a volunteer leadership team
• A love for animals and dedication to the cause of animal welfare

Our Commitment to You

Dogslife is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals, families, and the communities we serve. We embrace challenges and lead with positive intent, welcoming all people who have a caring and compassionate dedication to animal welfare.