Social media Manager

# Social Media Manager

## Position Summary

The Social Media Manager is responsible for managing the foundation’s social media presence and using digital platforms to increase awareness, community engagement, and support for the foundation’s mission and programs.

This person will plan, create, publish, and manage content across the foundation’s social media platforms while making sure the organization maintains a professional, consistent, and authentic voice.

## Key Responsibilities

### 1. Social Media Management

* Manage the foundation’s social media accounts.

* Create and maintain a consistent posting schedule.

* Publish content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.

* Monitor comments, messages, mentions, and engagement.

* Respond to the community in a professional and timely manner.

### 2. Content Creation

* Create social media posts, captions, graphics, videos, and other digital content.

* Highlight the foundation’s programs, events, accomplishments, community impact, and stories.

* Capture content at foundation events and activities when appropriate.

* Work with leadership and the Program Manager to identify content opportunities.

### 3. Brand & Messaging

* Maintain the foundation’s brand voice and visual identity.

* Make sure public communications accurately represent the foundation and its mission.

* Develop content that tells the foundation’s story in a compelling way.

* Maintain consistency across all social media platforms.

### 4. Community Engagement

* Build relationships with followers, supporters, volunteers, community members, and partners.

* Encourage interaction and participation with the foundation’s programs and initiatives.

* Monitor conversations and trends relevant to the foundation.

* Help grow the foundation’s online community.

### 5. Growth & Strategy

* Develop social media strategies that support the foundation’s goals.

* Identify opportunities to increase reach, followers, engagement, and awareness.

* Stay current with social media trends, platform changes, and effective content strategies.

* Recommend new platforms or content strategies when appropriate.

### 6. Analytics & Reporting

* Track social media performance and engagement.

* Monitor growth, reach, impressions, interactions, and other relevant metrics.

* Provide regular reports to leadership.

* Use performance data to improve future content and campaigns.

### 7. Events & Campaigns

* Promote foundation events, fundraisers, programs, and campaigns.

* Develop social media campaigns around major initiatives.

* Coordinate pre-event, live-event, and post-event content.

* Help turn successful programs and events into ongoing stories that demonstrate the foundation’s impact.

## Qualifications

* Experience managing social media accounts for an organization, business, nonprofit, or personal brand.

* Strong writing and communication skills.

* Experience creating social media content.

* Knowledge of platforms such as Instagram, Facebook, TikTok, and LinkedIn.

* Ability to create engaging captions, graphics, photos, and short-form videos.

* Strong understanding of social media trends and audience engagement.

* Organized and able to manage a consistent content calendar.

* Ability to work independently and meet deadlines.

* Photography, videography, graphic design, or digital marketing experience is a plus.

## What Success Looks Like

Success in this role means:

* The foundation has a consistent and professional social media presence.

* People understand who the foundation is and what it does.

* Programs and events receive strong online visibility.

* The foundation's audience and engagement continue to grow.

* Content consistently reflects the foundation's mission and impact.

* Leadership receives clear information about social media performance.

* The foundation develops a recognizable and trusted online presence.

## Ideal Candidate

We are looking for someone who is **creative, proactive, organized, and understands how to tell a story online**.

The right person should be able to take a foundation program, event, or community success story and turn it into content that people want to watch, read, share, and engage with.

The Social Media Manager should be someone leadership can trust to **own the foundation's day-to-day social media presence.**